Social Media & Content Specialist; Multi-Brand

Own a coordinated, multi-brand social + content engine that:

• creates and publishes articles acrosstwo brands,
• executes daily commenting/connecting and community management acrossthree brands, and
• turns topics into blog posts and social content thatdrives traffic back to the company website.Primary audience: key partner contacts, current clients, and target accounts—growing followers, strengthening brand perception, and creating revenue opportunities.

Reports to:CEO or VP (close partnership with Brand/Comms, SEO, Demand Gen, and Partnerships)Location:

Remote (US time zones preferred)

• Qualified follower growth(partners/clients/targets): +8–12% QoQ per brand
• Site traffic from social → blog: +25–40% in 90 days; bounce rate and time-on-page improve by 10%
• Partner/client amplification: 10+ co-tagged posts/month; 4+ partner reshared items/month
• Lead impact: tracked form-fills from social-sourced visits +15% QoQ; influenced opportunities reported monthly
• Operational excellence: 100% posts carry UTMs; 100% long-form content has on-page SEO/meta & OG tags; SLA on community responses < 24h on business days

• Build and own amonthly editorial calendarmapped to solution pillars, partner themes, and key accounts.
• Draft, edit, and publishLinked In Articles(or Newsletter posts) and mirror pieces on the brand blog:
  • Applytitle tags(keyword-led, 55–60 chars), compelling H1/H2s, andexcerpt/meta description(140–160 chars).
  • AddOpen Graph(og:title, og:description, og:image) andTwitter Cardtags; ensurecanonical
    
    URL on blog.
  • Includealt textfor images; internal links to relevant pages; clearCTA(demo, guide, webinar, contact).
  • Addschema markup(Article/Blog Posting) when publishing on the website.
• Repurpose each article into 4–6 assets: post copy variants, image/carousel, short video (30–60s), quote tiles, and partner co-branded snippets.

• Publish and schedule platform-native posts (Linked In focus; X/Instagram/Facebook where relevant).
• Dailycommenting and connectionmotion:
  • Engage partner posts (thoughtful comments, not emojis), @tag authors, and answer questions.
  • Connect with ICP roles at target accounts; personalize notes referencing current content themes.
  • Moderate comments/DMs; escalate issues per response playbook; track community questions for future content.
• Coordinateemployee advocacy: monthly share kits with pre-approved captions, images, and links.

• Build and maintain apartner editorial map; pre-tag partner marketers and SMEs before publish.
• Pitch co-posts, guest quotes, and resharing; supply partners with turnkey assets and copy blocks.

• For every blog: finalizeSEO checklist(titles, meta, OG/Twitter tags, alt text, internal links, canonical, schema, 2–3 related posts).
• Ensure>topic clustersinterlink between the two brand blogs where appropriate; avoid duplicate content via canonicalization.

• Enforce aUTM standardon every link:
  • =[platform]&=social&=[theme/quarter]&=[asset-type]-[topic]
• Maintain weekly dashboards (GA4/Adobe/Hub Spot/Marketo + social platform analytics) and a simplecontent scorecard(reach, ER, clicks, saves, partner reshares, assisted conversions).
• Test cadence, hooks, formats (carousels vs. links vs. video), and posting times; A/B headlines and thumbnails.

• Own thesocial response playbook(tiers: praise, questions, objections, complaints) andcrisis commsroutes.
• Maintain brand voice guides per brand; ensure accessibility (alt text, camel
  
  Case hashtags, readable contrast).
• Linked In Articles/Newsletters:keyworded title, compelling lead, subheads every 200–300 words, pull-quotes, outbound citations, end with CTA + link.
• Blog posts:title tag, meta description, H1/H2 with keywords, OG/Twitter tags, canonical, schema, alt text, compressed images, internal links, related posts block, clear CTA.
• Social posts:hook in first line, 3–5 relevant hashtags (no hashtag stuffing), @tag partners/clients, accessible alt text, native upload where possible.
• All links:standardizedUTMs; always point back tocanonical blogor resource hub…