Senior Manager, Digital Marketing

Senior Digital Marketing Manager – Repligen

Make a global impact—join Repligen. We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life‑changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress.

As a Senior Digital Marketing Manager, you will lead and scale our digital marketing function with a strong focus on strategy, team leadership, cross‑functional integration, and revenue impact. This role is responsible for managing key digital capabilities including Data & Analytics and CRM Lifecycle & Marketing Automation, while also owning SEO, AEO, GEO, and Paid Search and Social performance across key channels such as Linked In and Google.

Lead and mentor team members across Data & Analytics and CRM Lifecycle & Marketing Automation functions. Establish clear priorities, roadmaps, and performance expectations across digital capabilities. Ensure alignment between analytics, automation, SEO, and paid media efforts to drive measurable outcomes. Foster a culture of innovation, accountability, and continuous improvement.

Develop and execute integrated digital marketing strategies across web, email, paid media, social, and content channels. Align digital marketing strategies with demand generation, pipeline growth, and revenue targets. Drive campaign planning, execution, and optimization across global markets. Partner with leadership to align digital strategy with broader business and transformation initiatives.

Own and evolve SEO strategy including technical SEO, on‑page optimization, and content structure. Lead AEO and GEO strategies to ensure visibility in AI‑driven search and generative answer engines. Optimize content for discoverability across traditional search engines and AI‑powered platforms. Implement structured data, semantic content strategies, and intent‑based optimization. Monitor organic performance, rankings, and AI search visibility, continuously refining strategy.

Own paid search and paid social strategies across platforms such as Google Ads, Linked In, and other key channels. Manage campaign performance including targeting, bidding strategies, creative alignment, and budget optimization. Continuously analyze performance metrics including CTR, conversion rates, cost per lead, and ROI. Align paid media efforts with organic, lifecycle, and campaign strategies for integrated performance.

Oversee development of dashboards, reporting frameworks, and performance tracking across platforms. Ensure consistent measurement of KPIs including engagement, conversion, pipeline, and revenue impact. Leverage analytics platforms and data sources to drive insights and optimization strategies. Strong knowledge of visualization tools, such as PowerBI. Support predictive analytics and data modeling to improve targeting, forecasting, and campaign performance.

Ensure alignment between Salesforce CRM, marketing automation platforms, and digital campaigns. Oversee lifecycle strategy including lead management, nurturing, scoring, and segmentation. Improve lead quality, conversion rates, and pipeline velocity through optimized processes. Ensure data integrity, governance, and seamless flow across systems.

Lead adoption of AI‑driven marketing capabilities including predictive targeting, personalization, and automation. Integrate AI tools such as ChatGPT, Claude, and other platforms into marketing workflows to improve efficiency and scalability. Drive optimization for AI search, personalization, and emerging digital discovery channels. Support implementation of AI‑powered engagement tools, conversational marketing, and content…