Digital Marketing Automation Consultant

Location:

Hybrid – Boston or Springfield, MA

Employment Type:

Full-Time, Permanent

The Opportunity:

I am currently seeking a high-caliber Digital Marketing Automation Consultant on behalf of a premier, legacy financial services institution. My client is looking for a strategic thinker to join their enterprise-level Brand & Marketing team. This is a pivotal role focused on bridging the gap between sophisticated data insights and high-impact customer experiences.

If you thrive on building audience-centric B2B and B2C campaigns and enjoy working within a mature Mar Tech ecosystem to drive business growth, this is the role for you.

• Strategic Execution:
  Manage end-to-end direct marketing life cycles across email, SMS, mobile, and direct mail, ensuring a seamless journey from lead engagement to sales conversion.
• CRM Advancement:
  Partner with Centers of Excellence to integrate advanced AI capabilities and innovative CRM practices into the current marketing stack.
• Data-Driven Optimization:
  Design and implement rigorous A/B and multivariate testing plans. You will analyze performance metrics to provide actionable insights to executive leadership.
• Cross-Functional Leadership:
  Act as a key liaison between Creative, Data & Analytics, Mar Tech, and Distribution partners to align marketing efforts with broader business objectives.
• Technical Stewardship:
  Contribute to the long-term technology roadmap, focusing on process improvements, database analysis, and quality control.

• 3+ Years of Mar Tech Expertise:
  Hands-on experience with enterprise-level platforms such as Salesforce Marketing Cloud, CRM, Data Cloud, Marketo, or Eloqua.
• Campaign Design:
  Proven success in developing complex, multi-channel B2B and B2C digital campaigns.
• Technical Literacy:
  Proficiency in SQL for data extraction and querying is essential.
• AI Integration:
  Experience utilizing AI-powered tools (e.g., Salesforce Agentforce, Copilot) to enhance content personalization and campaign performance.
• Preferred Qualifications:
• 7+ years in Marketing Automation with a deep focus on Salesforce Marketing Cloud.
• Direct experience working within highly regulated sectors (Insurance, Finance, or Healthcare).
• A track record of scaling CRM capabilities or leading large-scale Mar Tech implementations.
• Strong background in distribution or advisor-based channel marketing.

My client offers a stable, purpose-driven environment where long-term strategy is prioritized over short-term gains. You will join a culture that values stewardship and integrity, offering significant professional development opportunities and a highly collaborative team atmosphere.