Vice President, Data Driven Marketing

• Lead marketing analytics, performance metric frameworks, executive scorecards, and target forecasting
• Provide monthly and quarterly executive reporting, strategic insights, and recommendations to senior leadership
• Provide marketing teams with insights to improve content, digital channels, and audience targeting
• Lead the development and evolution of marketing performance dashboards for self-service analytics
• Drive test-and-learn experimentation, including A/B testing and optimization programs
• Use predictive analytics, propensity modeling, and look-alike modeling to improve audience targeting
• Partner with advanced analytics teams to develop target audience attribute profiles
• Develop product and solution digital marketing nurture journeys to increase engagement and lead conversion
• Lead use of Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud
• Influence taxonomy, tagging, content management lifecycle data, systems, and workflows
• Partner with advanced analytics, architecture, and data teams to advance the marketing data foundation
• Build and develop a high-performing analytically minded team
• Partner in developing and implementing lead management, scoring, routing, and nurturing methods
• Collaborate with digital marketing, channel management, product marketing, segment marketing, thought leadership, business analytics, and other stakeholders

• Bachelor’s degree required
• Strong understanding of digital marketing, content marketing, and digital channel best practices
• Willingness to drive initiatives, challenge conventional thinking, and implement efficient ways of working
• Strong executive presence and influence with senior stakeholders
• Deep understanding of marketing KPIs, attribution, and customer journey
• Experience developing forecast models, scorecards, and executive reporting
• Expertise in testing methodologies, optimization, and outcome measurement
• Knowledge of audience segmentation, predictive analytics, and look-alike modeling
• Advanced experience with Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud
• Understanding of taxonomy concepts, tagging frameworks, and data governance
• Exceptional communication, storytelling, and presentation skills
• Ability to leverage performance analytics, data science concepts, practices, and statistical analysis methods
• Understanding of AI and LLMs
• Strong accountability for successes and failures
• Series 07 - FINRA certification
• Series 24 - FINRA certification
• Fidelity will not provide immigration sponsorship for this position

Demonstrates expertise in marketing analytics, including the development of performance metric frameworks, executive reporting, and audience targeting strategies. Proficient in leveraging tools like Adobe Analytics and Salesforce to drive data-driven marketing initiatives and optimize customer engagement.

• Marketing Analytics
• Adobe Analytics
• Salesforce Marketing Cloud
• Predictive Analytics
• Executive Reporting

• Digital Marketing
• Content Marketing
• Audience Segmentation
• Forecast Models
• Testing Methodologies
• Optimization
• Statistical Analysis
• KPI Development
• Data Governance
• Attribution

• Exceptional Communication
• Storytelling
• Presentation Skills
• Influence
• Accountability

• Series 07 - FINRA
• Series 24 - FINRA

• Performance Metrics
• Customer Journey
• Lead Management
• Content Management Lifecycle
• Digital Channels

• Tableau
• Sitecore
• Salesforce