Assoc Dir, Digital Marketing, Neurology

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About Servier

Servier Pharmaceuticals is an independent, commercial-stage biopharmaceutical company built to think differently about what long-term impact can look like in healthcare. Launched in 2018 and backed by the strength and stability of the Servier Group, our foundation-governed model gives us the freedom to invest for the future, move with purpose, and stay focused on where patients need us most.

In less than a decade, we have grown from a small U.S. presence into a rapidly expanding, multi-billion-dollar organization with an award-winning culture, six commercial products, and a portfolio strengthened through bold strategic investments and innovation. Our teams are helping advance important new treatment options for patients facing serious diseases with high unmet need, particularly in rare oncology and neurology.

Our ambition is clear: to build a leading U.S. biopharmaceutical company known for scientific excellence, operational strength, and deep commitment to patients. Just as important is how we build it. We are creating a culture that values entrepreneurship, collaboration, accountability, and the belief that individuals at every level can shape the future of the company.

For people who want more than a job — who want the opportunity to build, lead, grow, and make a measurable impact — Servier offers the chance to be part of a company with purpose, momentum, and the ability to help define what comes next for patients and for our industry.

Role Summary

The Associate Director of Digital Marketing leads Servier's omnichannel commercial strategy across HCP, patient, caregiver, and field channels for the U.S. rare neurology portfolio, including Becker Muscular Dystrophy. This leader is responsible for developing best-in‑class digital engagement capabilities that personalize customer experiences, maximize campaign effectiveness, and support successful product launches. Working across Brand Marketing, Patient Marketing, Medical Affairs, Commercial Operations, IT, Analytics, and Sales, this role establishes the digital foundation for launch and long‑term commercial success.

Primary Responsibilities

Omnichannel Strategy

• In partnership with HCP and patient marketing, shape and execute enterprise omnichannel strategy across HCP and patient audiences
• Optimize digital engagement throughout the customer lifecycle

Digital Campaigns

• Lead websites, email, CRM, search, paid media, social media, webinars, virtual education, and digital congress activities
• Support field force digital engagement tools
• Develop innovative digital experiences using emerging technologies
• Partner with HCP and Patient Marketing to execute content strategy

Marketing Technology

• Lead implementation and optimization of marketing technology platforms
• Responsible for AI-enabled personalization, generative AI content operations, marketing automation, predictive analytics, next best action, intelligent customer journeys
• Partner with IT on CRM, CDP, analytics, marketing automation, consent management, and AI-enabled personalization
• Ensure data quality and governance

Analytics

• Establish digital KPIs and dashboards
• Measure customer engagement and channel effectiveness
• Conduct A/B testing and campaign optimization
• Recommend investment priorities based on ROI
• Manage Digital marketing budget within +/- 3% of approved plan.
• Lead agency performance management.
• Ensure marketing investments generate measurable business outcomes.
• Monitor campaign performance and optimize ROI through data-driven decision making.

Education and Required Skills

• Bachelor's degree required; MBA preferred
• 7+ years pharmaceutical, biotech, or healthcare…