Manager, Marketing & Sales Analytics

Introduction

Babson College is a world‑class business school, empowering entrepreneurial leaders to create great economic and social value. It's an exciting launch pad for anyone who wants to make a real impact in higher education. We provide everything you need to achieve your goals, including learning opportunities, outstanding benefits, rich rewards, wellness programs, and a genuine dedication to creating a diverse, multicultural and inclusive community.

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The Manager, Marketing Analytics supports multi‑channel customer marketing programs by providing insights, analysis, and recommendations that improve marketing and conversion effectiveness. This role is responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. As a proactive, collaborative partner, this position will clearly display and articulate actionable insights to influence data‑driven marketing decisions.

This is an exempt position with the following pay range: $81,635 – $90,706 depending on a candidate's experience; the role is also eligible for bonuses based on performance and budget.

Babson College offers a comprehensive benefits package for full‑time employees working at least 28 hours per week.

• Insurance Coverage
  :
  Medical, dental, vision, group life and long‑term disability insurance, business travel accident insurance, and mental health benefits.
• Time Off
  :
  Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President’s holidays are determined each year.
• Retirement
  :
  Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.
• Additional Benefits
  :
  Wellbeing programs, virtual fitness platform, and employee assistance program.

All questions or concerns about this posting should be directed to the Office of Human Resources at hr.

• Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value.
• Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders.
• Leverage advanced data tools, including artificial intelligence (AI), to automate data processing and analysis workflows, enhancing efficiency and expanding analytics capabilities across the Marketing team.
• Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the College’s marketing budget and tactics to maximize return on investment.
• Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties.
• Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College.
• Lead overall learning agenda, and the design, generation, and evaluation of customer insights and strategies for data collection.
• Share in development and reporting of industry trends, best practices, and opportunities to internal team.
• Adopts Agile methodologies and practices (Scrum framework) to ensure efficient and productive execution of work. Expected to collaborate with Agile team members to meet the full team’s sprint goals.
• Assumes additional responsibilities as required.

• Bachelor’s Degree in analytics, statistics, computer science, marketing or other business‑related field.
• Minimum of 4–6 years of experience focused on business and/or marketing intelligence, marketing…