Director, Global Strategic Marketing

Make a global impact-join Repligen. We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success-where every voice matters and every contribution drives progress.

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Repligen is seeking a Director of Strategic Marketing to lead global marketing strategy for the Chromatography business unit, including resins and pre-packed columns. This role is responsible for translating business strategy into high-impact, demand-generating marketing programs that drive customer preference, accelerate adoption, and deliver measurable revenue growth.

As a strategic leader and player-coach, this individual will operate at the intersection of commercial, product, and technical teams owning market positioning, integrated campaign execution, and lifecycle marketing. A critical component of this role is the adoption and advocacy of AI-driven marketing capabilities to enhance speed, scale, personalization, and overall marketing effectiveness.

This role is expected to model our Leadership Behaviors-Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results in all aspects of work.

• Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio.
• Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue.
• Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production.

• Champion the integration of AI across marketing workflows
  -including content generation, campaign optimization, customer segmentation, and performance analytics.
• Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy.
• Act as a change agent to drive adoption of AI within the marketing organization, establishing best practices and scalable processes.

• Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market.
• Translate insights into actionable strategies that inform product positioning, campaign development, and commercial priorities.

• Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels.
• Oversee creation of high-quality, scientifically sound content (technical collateral, digital assets, video, web, email) aligned to each stage of the customer journey.
• Ensure messaging clarity, consistency, and differentiation across all touchpoints.

• Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance.
• Collaborate with internal and external stakeholders to generate technical data and translate it into compelling customer-facing content.
• Lead and develop a small team (1 direct report), while influencing across a global, matrixed organization.

• Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives.
• Utilize advanced analytics and AI-driven insights to continuously optimize campaign performance and content effectiveness.
• Report on marketing impact, pipeline contribution, and revenue outcomes to senior leadership.

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced scientific degree preferred.
• 10+ years of marketing experience in life sciences, bioprocessing, or related industries.
• Experience in chromatography or downstream bioprocessing strongly preferred.

• Proven track record in global product commercialization and…