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CRM & Marketing Automation Lead; B2B​/B2C

Job in Springfield, Hampden County, Massachusetts, 01119, USA
Listing for: Massachusetts Mutual Life Insurance
Full Time position
Listed on 2026-06-23
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing
  • IT/Tech
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below
Position: CRM & Marketing Automation Lead (B2B/B2C)

Massachusetts Mutual Life Insurance is seeking a Digital Marketing Automation Consultant to lead B2B and B2C marketing campaigns aimed at enhancing customer engagement. The role requires a background in CRM and marketing automation, emphasizing collaboration with cross-functional teams to implement strategic marketing initiatives.

Ideal candidates will have a strong understanding of campaign analysis, audience-centric marketing, and experience with various data platforms. The position offers a full-time contract based in Massachusetts with competitive salary and benefits.

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