Director, Integrated & Field Marketing

WHO WE ARE

Level
99 is a sprawling playground designed for adults with over 50 life‑size mini-games where Players dodge axes, crack puzzles, and outsmart real‑world challenges. Each game lasts about 1–4 minutes and is built for 2–6 people to play together. One ticket to Level
99 unlocks access to all of our games including Challenge Rooms, Player‑vs‑Player duels, and an art scavenger hunt. We save your progress each time you play so you can earn rewards and climb our coveted leader board.

Alongside the games, Level
99 offers a full‑service bar and award‑winning restaurant – featuring scratch‑cooking, local craft beers, handmade cocktails, and a variety of event spaces. Level
99 has locations in Natick, MA, Providence, RI, Tysons, VA, and is opening in West Hartford, CT, Disney Springs, FL, King of Prussia, PA, Paramus, NJ, and Raleigh, NC. Level
99 is backed by Act III Holdings, led by Panera founder Ron Shaich, and we have a talented team that has worked on successful entertainment projects ranging from 5 Wits to Walt Disney Imagineering. Visit  for more details.

Reporting to the VP of Marketing, the role of “Director, Integrated & Field Marketing” will lead how Level
99 shows up in the world at the local, regional, and brand level, with the goal of driving awareness, traffic, and cultural relevance through seasonal campaigns, local venue marketing, new venue openings, strategic partnerships, and public relations. This role will develop local marketing playbooks and programs that help each venue activate in its own market while staying aligned to the Level
99 brand, while also leading marketing and PR for openings, announcements, feature launches, room launches, menu asset rollouts, and other key brand moments. The role will also oversee the seasonal and tentpole activation calendar across the marketing org.

The right candidate is both a strategist and a doer, able to build scalable systems and playbooks while also executing high‑impact launches, events, partnerships, and media opportunities in close collaboration with operations, culinary, creative, venue leadership, and external partners and agencies. We are looking for a true leader who will help shape how Level
99 earns attention and builds presence in the markets we serve, and who leads with integrity, humility, positivity, and an owner‑operator mindset.

• Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels
• Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle
• Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way

• Lead local marketing strategy across Level
  99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market.
• Partner with Operations and venue leaders to ensure efforts are practical, on‑brand, data‑driven, and tied to business goals, while building systems to track and scale what works.

• Lead marketing and PR for new venue openings from pre‑launch through post‑open momentum.
• Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming.

• Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR.
• Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments.
• Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team.

• Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing.
• Develop messaging, media materials, and launch plans that help Level
  99 earn meaningful coverage and stay aligned with brand and…