Area Director – Marketing & Business Development

Responsibilities

• Responsible for revenue generation through the sale of property and media assets
• Create, develop, and implement the overall strategic marketing direction of multiple shopping centers
• Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming
• Develop and implement retailer intensification strategies
• Promote platform program opportunities to retailers securing retailer offers to enhance programming
• Execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budget based on retailer dues
• Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs
• Coordinate all shopping centers visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on driving growth of social media channels and data collection for specific business units

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically