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Product Marketing Marketing Strategy Marketing Communications Market Research

GTM-Focused Product Marketing Lead

Job in Springfield, Hampden County, Massachusetts, 01101, USA
Listing for: Cengage Group
Full Time position
Listed on 2026-07-18
Job specializations:
  • Marketing / Advertising / PR
    Product Marketing, Marketing Strategy, Marketing Communications, Market Research
Salary/Wage Range or Industry Benchmark: 67000 - 87100 USD Yearly USD 67000.00 87100.00 YEAR
Job Description & How to Apply Below
Cengage Group is seeking a Product Marketing Manager in Boston, MA, to support product strategy execution and go-to-market (GTM) readiness. You will work closely with Product Management and Sales teams, leading market analysis and developing product messaging. Key qualifications include a Bachelor’s degree in Marketing or Business, and at least 2 years of related experience. The role offers a salary range of $67,000 to $87,100 annually, with possible incentives and bonuses based on performance.
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