Marketing Manager (Cannabis Industry

Marketing Manager

Location:

Hampshire County, MA (Hybrid)

Employment Type:

Full-Time

Compensation: $75,000–$90,000

• Medical, Dental & Vision Insurance
• Flexible Spending Account (FSA) & Dependent Care FSA (DCFSA)
• 401(k) with Company Match
• Generous Paid Time Off & Paid Holidays
• Employee Product Discounts
• Opportunities for Professional Growth and Career Advancement
• Collaborative, Inclusive, Employee-Focused Culture

Our client is a well-established, award-winning cannabis company with a strong footprint across multiple East Coast markets. Recognized for producing premium products and maintaining trusted retail partnerships, the company continues to experience significant growth and seeks a Marketing Manager to help drive the next phase of brand expansion.

The Marketing Manager will lead the development and execution of integrated marketing initiatives designed to increase brand awareness, strengthen consumer engagement, and support revenue growth. This individual will collaborate closely with leadership and cross-functional teams to ensure marketing efforts align with business objectives while maintaining brand consistency across multiple markets.

This is a hands‑on role that blends strategic planning with day‑to‑day execution, making it ideal for someone who thrives in a fast‑paced, entrepreneurial environment.

• Develop and execute comprehensive marketing strategies that support business goals, sales initiatives, and brand growth.
• Maintain brand consistency across all customer touchpoints, ensuring cohesive messaging and visual identity.
• Lead product launches, promotional campaigns, and integrated marketing initiatives across multiple channels.
• Develop, manage, and monitor the annual marketing budget.
• Oversee digital marketing efforts, including website management, email campaigns, social media, and paid advertising.
• Create and manage marketing collateral, including sales materials, presentations, promotional assets, packaging support, and event materials.
• Partner with sales, operations, production, and other internal teams to execute marketing initiatives that drive business results.
• Coordinate retail activations, industry events, trade shows, sponsor ships, and strategic partnerships.
• Manage relationships with external agencies, designers, photographers, printers, consultants, and other marketing vendors.
• Monitor industry trends, consumer insights, and competitive activity to identify opportunities and inform marketing strategy.
• Ensure all marketing initiatives comply with applicable state advertising, packaging, and regulatory requirements.
• Analyze campaign performance using marketing analytics and reporting tools to optimize future initiatives.

Required Experience

• 4+ years of progressive marketing experience with responsibility for developing and executing marketing initiatives.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Experience with in cannabis, consumer packaged goods (CPG), food and beverage, wellness, or another regulated industry is highly preferred.

• Strong knowledge of brand management, digital marketing, content development, and integrated campaign execution.
• Familiarity with cannabis marketing regulations and compliance requirements is a plus.
• Excellent organizational, time management, and project management skills with strong attention to detail.
• Ability to balance strategic planning with hands‑on execution while managing multiple priorities.
• Experience with platforms such as Hub Spot, Asana, Canva, Adobe Illustrator, and Microsoft Office is preferred.
• Strong analytical, communication, and problem‑solving skills.
• Self‑motivated, collaborative, and comfortable working in a dynamic, high‑growth environment.

Vangst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.