Senior Associate, Digital Sports Partnerships

• Own the day-to-day management of Draft Kings' portfolio of sports-focused digital partnerships, serving as the primary relationship manager for existing and future strategic partners.
• Execute partnership deliverables from planning through launch, ensuring contractual commitments are fulfilled compliantly, align with Draft Kings creative standards, and maximize performance.
• Build trusted relationships with external partners by leading ongoing communication, campaign planning, performance reviews, and issue resolution.
• Collaborate with the Sports Integrated Marketing Team and cross-functional partners, including Social, Paid Media, Legal, Analytics, and Business Development, to deliver integrated partnership activations that support business priorities.
• Identify opportunities to strengthen existing partnerships by developing innovative activations that authentically engage sports fans, unlock additional strategic value, and support business growth.
• Manage partnership budgets through weekly spend tracking, forecasting, reconciliation, and monthly financial reporting.
• Analyze partnership performance alongside the Analytics Team, using data and business insights to optimize campaigns and improve return on investment.
• Leverage AI and emerging technologies to improve partnership workflows, measurement, reporting, and operational efficiency across the Digital Partnerships Team.

• A Bachelor's Degree in Marketing, Communications, Business, Sports Management, or a related field with at least 2 years of experience in partnership marketing, sports marketing, business development, media partnerships, talent partnerships, or a related field.
• Experience managing external partnerships with sports media companies, publishers, creators, athletes, brands, or other high-profile organizations.
• Proven ability to lead cross-functional initiatives while balancing multiple stakeholders, competing priorities, and evolving business needs.
• Strong relationship management skills with the ability to build credibility and influence both internal teams and external partners.
• Excellent project management and organizational skills with exceptional attention to detail.
• Experience managing partnership budgets, forecasts, and financial reporting.
• An analytical mindset with experience using performance data to evaluate campaigns and identify optimization opportunities.
• Strong written and verbal communication skills, along with a passion for sports, digital media, creator marketing, and evolving fan engagement trends.

Demonstrates expertise in partnership marketing and relationship management, with a strong focus on executing strategic initiatives and optimizing performance through data analysis. Proficient in managing budgets and collaborating with cross-functional teams to drive business growth in the sports and digital media sectors.

• Partnership Marketing
• Relationship Management
• Project Management
• Data Analysis
• Budget Management

• Partnership Marketing
• Budget Management
• Data Analysis
• Campaign Optimization
• Financial Reporting

• Relationship Management
• Communication
• Organizational Skills
• Attention to Detail
• Cross-Functional Collaboration

• Sports Marketing
• Media Partnerships
• Business Development
• Talent Partnerships
• Fan Engagement

• AI Technologies
• Digital Media Platforms
• Analytics Tools