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Digital Marketing Specialist
Job in
Springfield, Hampden County, Massachusetts, 01119, USA
Listed on 2026-09-04
Listing for:
Atlantic Group
Full Time
position Listed on 2026-09-04
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, SEO -
IT/Tech
Digital Marketing, Social Media Marketing, SEO
Job Description & How to Apply Below
- Support the planning, execution, and optimization of multi-channel digital marketing campaigns.
- Manage and maintain website content, landing pages, digital assets, and online marketing materials.
- Develop and coordinate engaging content for websites, email campaigns, social media, blogs, and other digital channels.
- Implement SEO strategies to improve organic search visibility, website traffic, and content performance.
- Support paid search, display, social media, and other digital advertising initiatives.
- Manage social media content calendars and coordinate posts, campaigns, and community engagement.
- Monitor website, campaign, and channel performance using analytics and marketing reporting tools.
- Assist with marketing automation, CRM, audience segmentation, and customer journey initiatives.
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
- 2-5 years of experience in digital marketing, marketing communications, content marketing, or a related role.
- Experience with Word Press
- Experience running email marketing campaigns with Mail Chimp
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