Digital Advertising and HubSpot Specialist

Digital Advertising & Hub Spot Specialist

Hands-On, Client-Facing Role | Paid Search, Paid Social & Hub Spot Integration

WE ARE INNOVATING!

Are you a digital advertising specialist with a broad range of skills, including SEM, paid search, Programmatic, CTV/digital display, and social media advertising? Do you know how to build a brand's visibility across both traditional search and AI visibility? We are a dynamic and growing advertising agency with a fun, hard-working culture and both national and international clients. We are looking for a digital advertising specialist with a proven track record running comprehensive SEM campaigns, including paid search, display, video, retargeting, geo-targeting, paid social, and CTV/streaming.

This person will also support our AI visibility efforts, using our proprietary platform, Max Mentor.ai, to strengthen how our clients show up across AEO, GEO, and SEO, from keyword and prompt research through strategy and execution. This is a client-facing role. You will work directly with clients to build media plans and proposals, present strategy, and manage relationships day to day.

Agency experience is a strong plus but is not required. This is not a telecommuting opportunity or an entry-level position.

• Manage and optimize live digital advertising campaigns daily on Google, Facebook, Instagram, You Tube, Spotify, Pandora, Snapchat, and other platforms, including retargeting and display
• Build media plans and digital proposals, and present AI visibility (AEO/GEO) and SEO strategy to clients
• Manage digital advertising budgets and improve tracking, reporting, and profitability across AEO, GEO, SEO, and SEM efforts
• Use Max Mentor.ai, our proprietary AI visibility platform, to research and develop AEO, GEO, and SEO strategies that identify new market opportunities and strengthen organic and AI-driven visibility
• Facilitate Hub Spot integrations for the agency and its clients; support Salesforce integrations where needed
• Manage the build of landing pages for each digital campaign
• Ensure Google Analytics and Google Ads are properly linked for reporting
• Serve as a client-facing point of contact, building trust and managing expectations
• Maintain expertise in digital advertising, social media, and AI visibility (AEO/GEO) and SEO trends and best practices

• Bachelor's degree in advertising, marketing, business, communications, or a related field
• Minimum of 3 years of SEM experience
• Proficiency in Hub Spot CRM required;
  Salesforce experience a plus
• Google Ads Certification preferred
• Agency experience preferred but not required
• Proficiency in Microsoft Suite and AI tools
• Strong presentation skills and proficiency across all digital media executions
• Solid organizational and communication skills, with the ability to manage multiple projects and meet strict deadlines
• Ability to build rapport with clients and the team, manage relationships and expectations, and troubleshoot conflicts
• Ability to work independently and cooperatively within a creative, fun team environment
• Understanding of agency capabilities, vision, and mission, and appropriate use of agency resources and tools

Market Mentors is an innovative full-service marketing agency. Every day we strive to be among the ranks of world-class professionals and leaders, and that is why every team member completes the Performance Dynamics Program. If you think you've got what it takes to be one of the best, we want to hear from you.

155 Brookdale Drive
Springfield, MA 01104

Great benefits include PTO, health, life, and 401(k). Fun and creative working environment.

EOE