Imports Specialist - WBI

Imports Wine Specialist

Salary: $90,000.00-$ annually.

Benefits: medical, dental, vision, life, AD&D, 401k with company match, employee purchase program (where licensed) and paid time off.

• Own and grow sales performance across a defined geographic territory for a large, multi‑brand portfolio with varying levels of priority, channel strategies, and maturity.
• Develop monthly and quarterly execution plans to achieve distribution velocity and visibility targets.
• Prioritize key accounts and high‑impact sales opportunities across retail, on‑premise, and specialty channels.
• Support sales consultants with brand specific pitches and account support.
• Monitor competitive activity, pricing, and local market trends to inform strategy.
• Serve as the in‑market brand ambassador for the full portfolio, delivering compelling product education to customers, distributor partners, and customers.
• Conduct regular training, staff seminars, category education sessions, and product demonstrations to build advocacy.
• Translate brand stories and technical product knowledge into clear, engaging messaging tailored to each audience.
• Support new product launches through market introductions, sampling and training programs.
• Partner with marketing teams to execute local activations, events and product experiences.
• Maintain accurate account records, call notes and pipeline updates.
• Deliver regular performance recaps, territory insights, and program evaluations.
• Manage budgets for sampling and local activations.
• Collaborate closely with distributor partners to ensure alignment on priorities, goals and market execution.
• Follow all safety policies and procedures; communicate hazards and/or suggest improvements to Manager.

• Bachelor’s degree and relevant certifications such as WSET Levels 1–3 or CSW (Wine/Spirits industry).
• 5+ years of experience in consumer goods sales, field marketing or a similar role.
• Strong understanding of multi‑brand portfolio selling.
• Experience in presenting education or training in customer‑facing settings.
• Excellent communication skills – able to simplify complex information for diverse audiences.
• Highly organized with the ability to prioritize across brands, account types, and seasonal needs.
• Data‑driven mindset with comfort analyzing sales trends and market conditions.
• Ability to work independently and travel frequently throughout the territory.
• Passion for consumer products and building brand advocacy.