Coordinator, Business Development, Babson Academy

Introduction

Babson College is a world-class business school, empowering entrepreneurial leaders to create great economic & social value. It's an exciting launch pad for anyone who wants to make a real impact in higher education. We provide everything you need to achieve your goals, including learning opportunities, outstanding benefits, rich rewards, wellness programs, & a genuine dedication to creating a diverse, multicultural & inclusive community.

As part of the College’s priority to grow lifelong learning opportunities globally, the Coordinator, Business Development, will help drive open enrollment revenue and identify custom program or membership opportunities for the business development team. Specifically, the Coordinator will be responsible for qualifying leads across territories; understanding how to assess an educational institution stakeholder’s needs/goals and customize responses to each prospect; being familiar with the continuously expanding and evolving portfolio of Babson Academy and other Lifelong Learning offerings and delivery systems;

acting as the first point of contact for all inbound inquiries; and helping to move individuals from prospect to registered participant. This position exemplifies the “Access” component of Babson Academy’s mission and will help set the tone for the overall business development cycle; as such, the Coordinator is a key member of the business development team.

This is a non-exempt position with the following pay range: $31.11/hour - $34.57/hour; the role is also eligible for bonuses based on performance and budget.

Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week.

• Insurance Coverage
  :
  Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits.
• Time Off
  :
  Starting at 2 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President’s holidays are determined each year.
• Retirement
  :
  Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.
• Additional Benefits
  :
  Wellbeing programs, virtual fitness platform, and employee assistance program.

• Perform key customer service functions through prompt and professional response to prospects who express interest in Babson Academy programs or the Babson Academy in general.
• Identify and qualify new business development opportunities for Babson’s Academy’s custom and open enrollment programs through daily outreach, primarily via email.
• Drive open enrollment registrations through proactive and timely communication and informed response to prospect questions.
• Understand the life cycle of new marketing leads and educate and develop prospects until they are ready to register for an open enrollment program and/or speak with a Business Development representative about custom possibilities. Make connections to the appropriate Business Development representatives when leads reach the qualified stage.
• Collaborate with sales and marketing team members on the development of an integrated and strategic sales approach (end-to-end).
• Work with marketing team members on email campaigns, assist with list selection from Salesforce, our CRM, and perform timely follow-up based on campaign results data. Help determine the quality of leads and the effectiveness of targeting and messaging.
• Manage integration of Babson Academy sales and marketing efforts in Salesforce to increase the effectiveness of marketing campaigns and increase lead conversion.
• Work with dedicated Business Development representatives to identify ongoing strategic targets.
• Demonstrate the value of Babson Academy offerings through email, Linked In, and other social mediums, and phone calls.
• Research target universities or organizations and prepare executive summaries to help Business Development representatives be informed ahead of their calls/meetings.
• Diligently update Salesforce to stay current on leads and document all follow-up activities.
• Build awareness of and drive attendance…