General Manager, Naismith Basketball Hall of Fame

General Manager, Naismith Basketball Hall of Fame

Springfield, MA – Hybrid

Playfly Sports is seeking a General Manager to lead a new partnership with the Naismith Basketball Hall of Fame. This hybrid role requires residency within a two‑hour drive of the Hall of Fame.

• Partner with the Naismith Hall of Fame to develop and execute a sales plan to meet and exceed revenue goals for Playfly.
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget.
• Prospect, meet, and close a significant number of new and renewal high‑level corporate sponsor ships.
• Create standards and assist with the achievement of individual goals.
• Identify potential sponsors for the property through networking with stakeholders & business partners and researching local, regional & national companies.
• Work with Playfly Sports Properties leadership and the Hall of Fame executives to create sales inventory, revenue projections and overall sponsorship strategy for the assets.
• Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals.
• Create sales proposals and draft/negotiate contracts.
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process.
• Entertain and cultivate sponsors in different settings.
• Prepare end‑of‑year recaps for sponsors.
• Represent the property, the university, and Playfly Sports Properties in a professional manner.
• Research sports sponsorship industry and stay current with relevant market trends and conditions.
• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories.
• Other job‑related duties as assigned.

• Bachelor’s degree required.
• 8–10 years of direct sales experience in the sports multi‑media environment required.
• 12 years of experience in a sales role preferred.
• Experience managing a team of direct reports.
• Proven ability in managing, meeting & exceeding budget & revenue goals.
• Familiarity with KORE or similar CRM system.
• Strong experience and understanding of integrated and conceptual sales.
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients.
• Outstanding verbal, written and interpersonal communication skills.
• Demonstrated professional sales presentation skills.
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the client.

• Must be available to travel to the Hall of Fame and its special events.
• Must be available to travel for client presentations.

The pay range for this role is $160,000 to $170,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.