Fractional & Brand Strategist

About Set & Stones

Set & Stones is a women-owned jewelry brand founded in 2016 and sold through Nordstrom, Anthropologie, Free People, Bloomingdale’s, luxury hotels, spas, boutiques, and our own ecommerce channels.

We are an established brand with a strong wholesale foundation and a growing direct-to-consumer business. As we enter our next phase of growth, we’re seeking a strategist who can help identify opportunities, challenge assumptions, prioritize initiatives, and work alongside leadership to drive the business forward.

We’re a small but mighty team of fewer than 10 people, so we’re looking for someone who thrives in entrepreneurial environments and enjoys helping founder-led brands scale.

We’re looking for a Fractional Growth & Brand Strategist to work directly with the Founder and leadership team.

This is not a traditional marketing role.

We’re looking for someone who has experience growing established consumer brands and can bring both strategic thinking and creative ideas to the table. The ideal candidate understands how small businesses grow, can identify opportunities we may be overlooking, and can help us focus our time and resources on the highest-impact initiatives.

• Analyze business performance across wholesale and ecommerce channels
• Identify growth opportunities and recommend strategic initiatives
• Help prioritize projects based on potential impact and resources required
• Evaluate new sales channels, partnerships, collaborations, and business opportunities
• Review customer acquisition, retention, and brand-building strategies
• Analyze product, channel, and sales performance to uncover opportunities for growth
• Serve as a strategic thought partner to the Founder and leadership team
• Bring fresh ideas and outside perspective based on experience working with other growing brands
• Help develop both short-term and long-term growth plans

• Experience growing small to mid-sized consumer brands
• Experience in jewelry, fashion, wellness, home, accessories, beauty, lifestyle, or similar industries
• Strong understanding of both ecommerce and wholesale business models
• Experience working directly with founders and small leadership teams
• Ability to think strategically while remaining practical and execution-minded
• Entrepreneurial mindset with a bias toward action
• Strong analytical skills and comfort working with business performance data

• We’re not looking for someone to simply manage existing initiatives.
• We’re looking for someone who can identify opportunities, challenge our thinking, and help us determine what the next stage of growth should look like.
• You should be energized by helping founder-led businesses scale and excited to work alongside a collaborative, fast-moving team.

• Fractional / Contractor Role
• Remote
• Flexible Schedule
• Approximately 5–15 hours per week (open to discussion)
• Ongoing engagement preferred