Adobe Platform Architect

What you'll do

• Develop and maintain a unified strategy and multi-year roadmap for Adobe Experience Platform and related tools
• Continuously identify new use cases and opportunities to leverage AEP (including AJO, RTCDP, CJA, AMM, etc.) in support of marketing and customer experience objectives
• Ensure H&R Block’s AEP investments are aligned with business goals and deliver measurable value
• Architect end-to-end solutions that connect Adobe Experience Cloud products with each other and with H&R Block’s broader technology ecosystem
• Design how data will flow into AEP (from CRM, websites, mobile apps, etc.) and out to activation channels, ensuring seamless integration of Adobe Journey Optimizer, Real-Time CDP, Adobe Analytics, Target, and other tools
• Oversee technical integration of AEP with external systems (e.g. Salesforce Marketing Cloud for messaging, data warehouses like Snowflake/Databricks for enrichment) in partnership with IT, ensuring solutions are scalable and reliable
• Govern the customer data usage within AEP with a focus on quality, privacy, and compliance
• Define data schemas (XDM) and identity stitching approaches in Real-Time CDP that support a single customer view
• Implement data governance policies (consent management, GDPR/CCPA compliance) and work with legal/privacy teams to enforce privacy-centric data collaboration use cases via RTCDP Collaboration
• Ensure data ingested and activated through AEP meets security and quality standards, and that profile data is used responsibly across marketing programs
• Guide the design of personalized customer journeys and experiences using Adobe tools
• Advise on the setup of Adobe Journey Optimizer (AJO) for orchestrating omni-channel journeys and ensure integration of decisioning logic with Real-Time CDP segments
• Oversee usage of Adobe Target for on-site personalization and testing, coordinating with the Testing Lead to guarantee consistency between in-app/onsite personalization and offsite journey messaging
• Work with analytics teams to configure Customer Journey Analytics (CJA) and Adobe Analytics to harvest insights from the AEP ecosystem
• Ensure that data from AEP (profiles, segments, journey outcomes) is connected to reporting dashboards and Adobe Mix Modeler for marketing mix modeling and attribution
• Champion a feedback loop where learnings from analytics inform new audience strategies or journey tweaks in AEP
• Serve as the bridge between business and IT for Adobe Experience Cloud initiatives
• Lead cross-functional working groups or a Center of Excellence for AEP to ensure alignment and transparency on platform usage, upcoming releases, and ongoing projects
• Oversee any consulting or vendor partnerships related to the AEP rollout and enhancements
• Coordinate with IT on environments, deployments, and resolving technical issues impacting the business use of the platform
• Establish and enforce governance frameworks for the Adobe platforms
• Monitor platform usage for adherence to best practices and intervene to course-correct as needed
• Maintain up-to-date documentation and runbooks for business users of AEP tools
• Conduct training sessions and demos for marketing and analytics teams to demonstrate new features
• Mentor junior team members or power users in how to build effective experiments, audiences, and journeys
• Define KPIs to track the business impact of AEP initiatives

Education

• Bachelor’s degree in Marketing, Business, Computer Science, or related field

Work Experience

• 7+ years of experience in digital marketing technology or marketing analytics roles, with at least 3-5 years directly working with Adobe Experience Cloud tools
• Deep, hands-on knowledge of Adobe Experience Platform (AEP) and its applications - including Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, and Adobe Target
• Familiarity with setting up data schemas, segments, and destinations in AEP
• Ability to work with IT on connecting data sources into AEP and setting up outbound connections to marketing channels or ad platforms
• Knowledge of data structuring (JSON, XDM schemas) and identity resolution concepts
• Solid grounding in marketing analytics and experiment design, including interpreting results of personalization campaigns
• Proven project leadership and organizational skills
• Excellent communication skills, both in translating technical details to non-technical stakeholders and in capturing business needs for technical teams
• Experience leading a Center of Excellence or acting as a lead architect guiding teams in adopting new technology

It would be even better if you also had

• Familiarity with broader Adobe Marketing Cloud applications (AEM, Marketo Engage) and how they interface with AEP
• Experience with non-Adobe marketing technologies such as Salesforce Marketing Cloud, CRM systems, DMPs, or data onboarding services
• Hands-on experience with analytics/BI tools (Tableau, Power BI) and data science concepts
• Background in financial services, healthcare, or other highly regulated industries
• Knowledge of web performance and…