Marketing Technology Analyst

Reports To: Director of Analytics and Business Systems

For more than a century, Armstrong Teasdale has forged long‑term relationships with clients large and small around the globe. Since our founding in 1901, we have grown to be one of the 200 largest law firms in the U.S. Our mission statement—“Always exceed expectations through teamwork and excellent client service”— carries through everything we do. We embrace the following values: integrity, teamwork, entrepreneurship, investment, celebration, perspective, accomplishment and inclusiveness.

Responsible for the day‑to‑day oversight of the firm’s CRM system and database. Manages the back‑end administration, builds reports and maintains quality of data within the systems. Provides technical support for the CRM system, Experience solution and eMarketing tools.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Serves as the CRM Administrator, including software settings configuration, maintaining users and formatting advanced searches and reports
• Serves as point person for the team for troubleshooting issues and developing solutions in the CRM
• Conducts extensive and ongoing maintenance of firm data, including improving data quality, creating customized lists of clients and other contacts and making updates to contacts
• Develops distribution lists for email campaigns including invitations, advisories, announcements, internal communications
• Creates, formats and sends all e‑communications on behalf of the firm, including marketing campaigns, news alerts, invitations, surveys and more
• Tracks performance and metrics related to email marketing campaigns and reports to key stakeholders
• Works with Business Development to track opportunities within the CRM; proactively reviews new client/matter reports to determine status of opportunities
• Works with attorneys individually to update their individual contacts in the system and tag contacts to segmented firm lists
• Provides technical training for team members on the firm’s CRM system

• Education
  :
  Bachelor’s degree in a related field
• Required Licenses and/or Certifications
  : N/A
• Required Experience
  : 3+ years of experience in a similar role; proficiency in Microsoft Office (Word, Excel, PowerPoint) and HTML; working technical knowledge of data management and database concepts
• Preferred Experience
  :
  Professional services background preferred; experience with CRM systems:
  Microsoft Dynamics experience preferred
• Identifies self‑training needs and opportunities; positively accepts changes
• Shares information by using data and information to support an argument or point of view; keeps team informed about progress and problems; avoids surprises; understands the appropriate level of confidentiality required

This role follows a hybrid work arrangement and requires a regular onsite presence of at least four (4) days per week in the Firm’s St. Louis office.

N/A

The employee will be required to sit for prolonged periods and work on a computer

N/A

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Armstrong Teasdale is an equal opportunity employer and will make all employment decisions without regard to race, color, religion, national origin, ancestry, age, sex, pregnancy, marital status, sexual orientation, gender identity, citizenship status, disability, veteran status or other protected status, in accordance with federal, state and local laws. At Armstrong Teasdale, we define diversity and inclusion broadly and focus on helping professionals of all races, religions, national origins, gender identities, ethnicities, sexual orientations and physical abilities feel a sense of belonging.

Diversity and inclusion are core values of the firm, and we recognize the richness they bring to our workplace.