Sr. Product Manager, Digital Experience - Onsite

## Sr. Product Manager, Digital Experience - Onsite Apply locations:
Springfield, MO (Bass Pro Shops Base Camp) time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
August 25, 2026 (30+ days left to apply) job requisition :
R257404

The Senior Product Manager, Digital Experience at Bass Pro Shops leads customer-centered digital product initiatives across ecommerce, mobile, retail technology, and omnichannel experiences. This role is responsible for independently driving complex initiatives from discovery through delivery and optimization, balancing customer needs, business objectives, operational realities, and technical feasibility to deliver measurable outcomes.

This is a hybrid product management and digital experience role requiring expertise in both product strategy and user experience thinking. The Senior Product Manager partners closely with UX, engineering, analytics, and business stakeholders to define product direction, create scalable digital experiences, and continuously improve customer and business outcomes through modern product practices, data-informed decision making, and agile execution.

This is an in-office role, based in Springfield, Missouri.

ESSENTIAL FUNCTIONS:

· Lead discovery efforts for complex digital initiatives, leveraging customer research, analytics, usability insights, stakeholder input, and market trends to identify opportunities.
· Translate customer needs, business goals, and operational challenges into product strategies, experience principles, and prioritized roadmaps.
· Define product objectives, success metrics, KPIs, and feature goals that drive measurable customer and business outcomes.
· Facilitate workshops, journey mapping sessions, ideation activities, and cross-functional alignment discussions.
· Evaluate opportunities through the lens of customer experience, business value, technical feasibility, scalability, and accessibility.
· Monitor ecommerce, retail technology, AI, and digital experience trends to identify opportunities for innovation and growth.

Create and Lead Delivery-Ready Product and Experience Definition
· Lead the creation of workflows, journey maps, ui designs, prototypes, user stories, acceptance criteria, and other implementation-ready artifacts.
· Apply design systems, accessibility standards, and established interaction patterns to create cohesive digital experiences.
· Translate product concepts and experience strategies into clear requirements and developer-ready documentation.
· Manage and prioritize product backlogs, balancing customer value, business priorities, dependencies, and technical considerations.
· Partner closely with UX, engineering, analytics, QA, merchandising, marketing, operations, and business stakeholders throughout delivery.

Drive Product Evolution, Optimization, and Practice Maturity
· Monitor product performance, customer behavior, adoption metrics, and business results to identify optimization opportunities.
· Lead iterative improvements through experimentation, analytics, usability findings, customer feedback, and post-launch learning.
· Present recommendations, tradeoffs, and product direction to stakeholders and leadership audiences.
· Influence roadmap decisions by connecting customer insights, business priorities, and delivery realities.
· Contribute to the evolution of product practices, UX collaboration models, documentation standards, AI-enabled workflows, and team effectiveness.

Advance Personal and Professional Expertise Through Individual Development Efforts
• Maintain expertise in digital product management, customer experience, ecommerce, retail technology, AI, and emerging industry trends.
• Explore and adopt new tools, workflows, and methodologies that improve product discovery, communication, and delivery effectiveness.
• ALL OTHER DUTIES AS ASSIGNED EXPERIENCE/

QUALIFICATIONS:

• Bachelor’s Degree in Business, Computer Science, Information Systems, User Experience, Digital Product Design, Marketing, Human-Computer Interaction, or related discipline, or equivalent relevant experience in digital product management, customer experience, UX/product design, business analysis, or digital commerce
• 7+…