Senior Marketing Manager - A​/B Testing and Personalization

About The Role

You will serve as an Adobe Target Subject Matter Expert. You will execute our A/B testing and personalization program for the .com team across 3 major websites: ,  and

• Build, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations that improve traffic and purchase conversion rates
• Support .com product team by communicating experiment results, insights and performance narratives
• Implement Target/AJO activities using AEM experience fragments as well as HTML, CSS, JavaScript, and JSON-based offers
• Conduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience delivery
• Build Adobe Analytics and Customer Journey Analytics testing dashboards
• Monitor and analyze tests throughout their life cycle
• Maintain accurate reporting in Workfront (a project management system) and document test results in a digital insights library
• Provide thought leadership including current trends, best practices, CMS capabilities, and experimentation frameworks to bring fresh ideas and external benchmarks to the team

• 3+ years of experience in digital optimization, personalization, or experimentation
• Strong communication and presentation skills
• Hands‑on experience executing A/B and multivariate tests in Adobe Target and Adobe Journey Optimizer
• Working knowledge of Adobe Experience Cloud (Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Launch, Adobe Journey Optimizer, Real‑time CDP) or comparable platforms
• Familiarity with JavaScript, HTML, CSS, and familiarity with WebSDK, data layers and debugging tools
• Strong analytical skills and proficiency in building and interpreting data from CJA, Adobe Analytics, Google Analytics, or similar tools
• Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience)

• Adobe Target Business Practitioner or Developer certification
• Familiarity with Workfront

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well‑being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job‑related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short‑term incentive plans, which could generate additional earnings in accordance with the terms of each plan.

Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range: $ - $ / Yr.