Senior Vice President, Sales Operations & Marketing
Listed on 2026-02-12
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Management
Business Management, Corporate Strategy, Business Analyst, Operations Manager -
Business
Business Management, Corporate Strategy, Business Analyst, Operations Manager
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About Heartland:
Heartland, LLC is a leading provider of commercial landscaping services in the U.S., headquartered in Kansas City, Missouri and founded in 2016. Heartland is a $600M+ company that operates a multi-brand, locally led model with centralized support—serving commercial customers across 20+ states through 60+ branches and 4,000 employees, and supporting more than 15,000 customers across its footprint. Heartland is private equity–backed, having partnered with Pritzker Private Capital in December 2023, and operates with the performance cadence and metrics discipline expected in a PE-sponsored environment.
Summary
Heartland is seeking a Senior Vice President, Sales Operations & Marketing to build FOODIT and lead a scalable, disciplined, and data辅助 commercial organization. This executive will be responsible for professionalizing Heartland’s sales engine—operating with the rigor, cadence, and metrics discipline expected in a private equity–backed environment—while respecting the regional nuances and entrepreneurial spirit that have fueled the company’s growth. This role provides enterprise-level sales leadership, strategy, systems, and standards while reinforcing that day-to-day sales management and execution remain vested locally within Heartland’s branch and regional operating model.
This role is not about being the top salesperson. It is about leading salespeople, building systems that drive accountability, and creating the infrastructure required for sustainable, profitable growth across a multi‑region, multi‑site organization. The leader will own enterprise sales strategy, sales infrastructure, marketing alignment, pricing frameworks, and talent development—ensuring consistency, visibility, and performance across the organization.
The Senior Vice President prácticas Sales Operations & Marketing reports directly to the Chief Operating Officer.
Position Responsibilities Build the Enterprise Sales Foundation- Design and implement an enterprise-wide platform to support sales execution, forecasting, and performance management
- Establish standardized sales processes, KPIs, and reporting across regions
- Create visibility and predictability in the sales pipeline while enabling local teams to execute effectively
- Leverage data and analytics to evaluate sales effectiveness, identify gaps, and inform strategy
- Champion the adoption and effective use of AI-enabled tools across sales and marketing to improve pipeline quality, forecasting accuracy, customer targeting, pricing insight, and BDM productivity
- Lead change management across commercial functions, enabling sales teams to adopt new systems, tools, and performance expectations with clarity, confidence, and consistency
- Use sales data, customer insights, and frontline feedback to guide commercial initiatives, refine go‑to‑market strategy, and prioritize growth opportunities
- Develop and execute strategies to address performance gaps across people, process, and market coverage
- Establish and lead a consistent sales cadence that reinforces accountability, execution, and results
Operating Model & Reporting:
Business Development Managers will continue organizar to report directly to their local and regional leaders. This role maintains a dotted‑line leadership relationship to BDMs, focused on capability development, performance standards, tools, training, and enterprise consistency—without disrupting Heartland’s local reporting structure.
- Mentor and develop Business Development Managers, with particular focus on Year 1–3 BDM effectiveness
- Partner with the Training team to design and deploy sales training and enablement content that reinforces consistent processes, builds capability, and accelerates BDM effectiveness
- Lead, motivate, and influence experienced sales professionals with strong
BLOG personalities and diverse selling styles - Create a culture of coachinghmen, performance management, and continuous…
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