Regional Sales Manager - C&I

Job Summary

The Regional Sales Manager plans and directs sales operations within a designated region, ensuring that the region achieves sales and profit objectives. The manager has direct responsibility and supervision of the Sales Management team as assigned.

• Enhance DSM Team Performance – improve team capabilities through training in sales, time management, merchandising, product knowledge, and customer relationship building. Develop skills in software tools like Word, Excel, PowerPoint, Go-Planogram, and Hillman Portal.
• Sales Planning & Market Growth – forecast sales, identify market opportunities, and develop plans for market penetration and growth. Adjust resources to meet sales and profit objectives.
• Team Leadership & Accountability – supervise and mentor the DSM and Territory Manager teams, conducting performance evaluations, coaching, and holding them accountable for goals and objectives.
• Training & Development – plan and execute regular sales and training meetings, ensuring ongoing professional development and skill improvement across the team.
• Resource Management & Budget Oversight – manage the region within budget constraints, seek cost‑saving improvements, and allocate resources to meet business objectives effectively.
• Customer & Co‑op Relationship Management – develop and maintain strong relationships with Co‑op partners and strategic accounts (SAM), conducting regular visits, reviews, and program updates.
• Competitive Intelligence & Market Insights – monitor competitors to identify trends and opportunities for growth, ensuring the team stays ahead of market dynamics.
• Performance Monitoring & Reporting – conduct regular audits of DSM and TM activities, monitor sales metrics, call frequencies, and complete business reports and SAM reporting requirements.
• Policy & Compliance Management – ensure adherence to company policies, safety requirements, and guidelines while fostering a positive and cohesive team culture.
• Collaboration & Communication – coordinate with corporate staff and VP of Traditional Sales on plans, projects, and initiatives. Ensure effective communication across all teams, addressing concerns and aligning on objectives.

Employees are expected and encouraged to participate in safety and health program activities, including immediately reporting hazards, unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and supporting safety committee activities.

• Bachelor’s degree in business or an equivalent in education and work-related experience.
• Three years successful experience as a District Sales Manager.

• Problem Solving – identifies and analyzes problems, evaluates and generates alternative solutions, and makes recommendations.
• Resilience – remains optimistic and recovers quickly from setbacks under pressure.
• Leadership – demonstrates personal integrity, honesty, ethical behavior, and respects confidential information.
• Human Capital Management – builds and manages workforce based on organizational goals, budget considerations, and staffing needs.
• Continual Learning – assesses strengths and weaknesses and pursues self‑development.
• Extensive knowledge of Hillman products, merchandising systems, and marketing concepts.
• Proficiency in Word, Excel, PowerPoint, and Windows Operating System.
• Excellent planning, organization, time management and analytical decision‑making skills.
• Excellent interpersonal, communication, and presentation skills.
• Ability to develop sound forecasts and budgets.
• Ability to travel up to 75% of the time, maintain a valid driver license and vehicle insurance, and operate a motor vehicle safely and lift 70 pounds.
• Ability to lead and motivate a large group of off‑site staff by guiding, training, and offering counsel.

The Hillman Group is an Equal Employment Opportunity and Affimative Action Employer and will not discriminate on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.

The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.