Marketing Coordinator

Description

Marketing Coordinator – Fenton, MO

Central States Bus Sales is currently seeking a Full-Time Marketing Coordinator located at our Fenton, MO headquarters. This position will develop, implement, track and optimize marketing strategies, maintain and update the company website, create and manage promotional materials, and coordinate internal and external arrangements for sales conferences.

• Lead the digital marketing strategy to create an engaging and effective digital footprint of the company that drives traffic, generates leads, increases brand awareness and produces sales
• Manage the social media strategy and presence, ensuring consistent and engaging content
• Manage all social media engagement and work with the appropriate personnel to research, interpret, and respond to social media comments, compliments, and complaints
• Develop, implement, track, manage and optimize our digital marketing materials and campaigns for newsletters, reports, social media, sales and other publications
• Manage the creation and updates of all social content calendars and campaigns ensuring success
• Responsible for the company website usability, design, content and maintenance including fixing broken links/images, adding new content, product updates, adding new features, editing navigation, logos/artwork, video/sound and buses available for sale in Word Press
• Research and implement best practices for improving our Search Engine Optimization (SEO) and utilization of emerging digital trends and technologies
• Maintain and enhance asset library and SharePoint marketing files, including photos, projects and video libraries for content use and easy access for team members
• Communication with internal teams, manufacturers, external vendors and collaborative partners
• Assist internal departments by developing sales and marketing materials such as flyers, bid sheets, and presentations.
• Select and purchase all promotional items and holiday customer gifts and oversee company apparel website and orders
• Maintain sales conference calendar and keep membership affiliations updated. Complete registrations for all conferences attending, arrange payment and necessary travel arrangements
• Organize and support sales meetings, events and other special company events as needed
• Perform other duties as assigned

• Bachelor’s degree in marketing, communications, advertising or a related field or the equivalent in job-relevant work experience
• Minimum one year experience in marketing or related field
• Ability to work independently while keeping manager informed
• Extremely detail oriented
• Strong organizational abilities to juggle multiple projects and deadlines simultaneously
• Responsive, flexible, and adaptable to changing requirements
• Excellent communication and interpersonal skills
• Experienced in use of Microsoft 365 office software
• Experienced in use and management of CRM software
• Knowledge of Net Suite ERP software preferred
• Knowledge of Word Press website software preferred

• Medical Insurance (CSBS pays a portion of monthly premiums)
• Voluntary Dental Insurance
• 401K Retirement Plan with Employer Matching available
• Flexible Spending Account (FSA) & Health Reimbursement Account (HRA)
• Company paid Life and AD&D insurance & Company paid Long Term Disability
• Vacation time, Personal time and Paid Holidays

And much more…

This is a full-time salaried position in office Monday-Friday and starting pay is based upon work experience.

Central States Bus Sales is a dealer for several manufacturers of school and transit buses and is the largest Blue Bird School Bus dealer in the country. We have six locations covering six states and are headquartered in Missouri.

EOE/AA