Director of Product Development

We are a family-owned enterprise specializing in consumer products and innovative solutions for everyday challenges. The company designs, develops, markets, and distributes its product lines directly to consumers through social-commerce platforms, as well as to major global retailers. Its product collections focus on home and housewares, impulse items, pet supplies, health and beauty, and automotive appearance accessories.

The Director of Product Development is responsible for leading a team of experienced professionals with diverse skillsets and roles to innovate, identify, and create relevant products for traditional retail and eCommerce/social-commerce channels. This role is focused on driving the business to achieve and exceed growth targets for the Aura/S&T Inc. brands. The Director ensures product initiatives are aligned with Schroeder & Tremayne’s values, are timely, relevant, consistent across platforms, and support business growth within budget.

Additionally, the position leads the team in identifying industry and product trends and developing go-to-market strategies. This is a hands‑on, high-impact role for someone who thrives in a fast-paced, trend-driven, digital-first retail environment.

• Responsible for managing a compelling product story for a line of existing products
• Lead development of specific products and/or product lines, including positioning, messaging, go-to-market initiatives, and management of marketing campaigns to raise awareness and generate demand for products and services
• Engage with cross‑functional teams (Digital Creative/Social Media, Digital Commerce, Sales, Operations, etc.) to develop and execute schedules for product launches, promotions, and influencer campaigns
• Ensure all communication and messaging related to products remains consistent across platforms and customer touchpoints
• Champion product development processes such as market research, competitive landscape analysis, viability assessments, and intellectual property searches
• Stay current on emerging trends, platforms, and technologies to keep S&T at the forefront of product innovation
• Develop and maintain budget responsibilities for product development activities
• 10% travel (domestic and international)

• BS/BA in Marketing, Business, or equivalent field
• Minimum 5 years of professional experience in product development, marketing, or brand management; with at least 2 years of experience working on a social-commerce marketing team
• Costing experience and the ability to negotiate costs with vendors and suppliers
• Experience with marketing channels including Meta, Google, Affiliate
• Well versed in analytics, attribution and measurement to assess impact of marketing in a social-commerce business
• Demonstrated ability to think strategically and analytically to synthesize, prioritize, and drive results with a high sense of urgency and creativity
• Solid financial and business acumen and ability to handle numerous projects simultaneously
• Ability to show up with an entrepreneurial spirit, roll‑up-your‑sleeves attitude, and a flexible mindset to achieve business objectives
• Involvement with or interest/appreciation for the categories of products you will be working with on the Aura/S&T brands
• Attention to detail is crucial! Because every day is different, you must be detail-oriented and have strong organizational skills

We offer a competitive benefits package including 401(K) with employer match, medical, vision, dental, life, LTD, FSA, and paid time off. We work in the office Monday through Thursday. Fridays we work remotely.

Schroeder & Tremayne, Inc. is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer.