Customer Research Coordinator

The Customer Research Coordinator will collaborate with business stakeholders to successfully plan, execute, and report on research projects. This position will work with the broader Marketing and Omnichannel departments, direct reports and subject matter experts throughout the organization. The coordinator will also serve as primary point of contact for the Voice of the Customer program.

• Define and optimize a suite of research methods and tools that deliver actionable insights that contribute value and guide critical business strategy decisions.
• Serve as primary point of contact for the Voice of Customer program, research requests and delivery.
• Coordinate and lead quarterly check‑in meetings with business stakeholders spanning multiple departments.
• Curate and organize historical primary research, secondary research, and industry trend content for easy access upon request.
• Maintain business relationships with 3rd party research partners that provide customer/participant recruitment services, fully moderated focus study services, brand research, research session recording, and other secondary research sources.
• Coordinate Marketing, eCommerce, and Omnichannel customer research initiatives across both B2C and B2B websites from concept through completion.
• Maintain and report on the progress of research tasks within the customer research project queue and backlog using our enterprise workflow management tool.
• Invest in building relationships and trust with stakeholders, peers, and working groups across the company.
• Operate independently and manage ambiguous and subjective situations while maintaining high quality standards for the customer.
• Work closely with and support the Digital Site Operations/Analytics team to develop strategic insights for website activity, A/B/Multi‑variant and UX/UI testing and reporting.
• Analyze site metrics, voice of customer feedback, and related data to identify opportunities to improve the customer experience and give insights into brand health, including monthly reporting.
• Assist with special department projects at the direction of leadership.
• Assess and maintain quality of design and user experiences.
• All other duties as assigned.

• Bachelor’s degree (1‑2 years of work experience in online marketing, e-commerce, omnichannel, or project management considered in lieu of degree)
• 1‑3 years of experience in marketing research, customer research, or digital/ecommerce strategy
• Working knowledge of and experience utilizing Microsoft Office, Word, Excel and Power Point
• Familiarity with core concepts and tactics related to Ecommerce
• Analytical, process‑oriented, and comfortable working with large data sets and making data‑driven decisions.
• Experience working with cross‑functional teams to influence others internally and externally
• Ability to set clear priorities and manage projects in an organized manner
• Excellent written and verbal communication skills
• Proactive, self‑starter who is comfortable in a team‑oriented work environment

• Recent experience in Customer Research, Digital Strategy, Advertising/Marketing, B2C Ecommerce, B2B Ecommerce, or Retail
• Experience with web analytics
• Automotive knowledge

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions), age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to:  or call (800) 471‑7431 option, and provide your requested accommodation, and position details.