E-commerce Advertising Specialist

Job Type

Full-time

Description

The E-commerce Advertising Specialist will be responsible for creating, managing, and optimizing advertising campaigns across various platforms, including Google Ads, social media, and marketplaces like Amazon. This role requires a data-driven marketer with a strong understanding of e-commerce trends, paid media strategies, and a proven track record of driving results.

Essential Duties & Responsibilities

• Perform occasional keyword research for campaigns, as needed
• Write advertising copy as needed (or collaborate with the Content Team)
• Plan, execute and optimize paid advertising campaigns across Google Ads, Facebook/Instagram, Amazon and other relevant platforms
• Monitor key performance indicators (KPIs) such as ROAS, CTR and CPA to evaluate campaign effectiveness and make data-driven adjustments
• Allocate and manage advertising budgets to maximize ROI
• Prepare marketing reports to present to client with actionable insights and recommendations to stakeholders by collecting, analyzing, and summarizing campaign data
• Manage and optimize advertising on e-commerce marketplaces (e.g., Amazon, Walmart) to increase product visibility and sales
• Provide technical support to sales and the creative team
• Support company by researching and reporting on advertising platform updates and new functionality
• Stay up to date with various certifications, new features, and new tools
• Collaborate with cross-functional teams to achieve advertising goals and key deliverables for client and internal projects
• Work with Ad Team Manager to grow existing customer relationships, strengthen advertising services and develop new revenue streams
• Inspire and mentor advertising team members by providing guidance, clear direction, problem-solving and client management skills
• Success working with E-Commerce platforms to generate successful profitable campaigns for clients.
• Understand advanced E-Commerce metrics to help drive successful campaigns and analytics for clients.
• Complete other duties as assigned

Requirements

Skills & Qualifications

• Proficiency in Google Ads, Facebook Ads Manager and Amazon Advertising
• Strong analytical skills and experience using tools like Google Analytic, Data Studio or similar platforms
• Excellent understanding of e-commerce KPIs, customer journeys and conversion optimization strategies
• Strong project management and organizational skills
• Creative mindset with a focus on data-driven decision making

Experience

• Bachelor's degree in marketing, advertising or equivalent degree preferred
• 3+ years of online advertising experience
• 2+ years of agency-side experience working with multiple clients
• 2+ years experience working with E-commerce clients
• Certification in Google Ads:
  Measurement, Search, Display, Video, Shopping and Google Analytics is preferred

Location

• We're looking for applicants who live in the Springfield, Missouri area or elsewhere and are willing to relocate.

Compensation & Benefits

• Salary range depends on experience
• Medical, Dental, Vision and FSA available first of the month after hire
• Employee Assistance Program
• Retirement plan: 401(k) company match
• 100% paid maternity and paternity leave up to 16 weeks
• 2 to 4 weeks paid time off
• 14 company-paid days off each year, including all major holidays
• Flex time available
• Paid continuing education

Job TypeFull-time

EEO Our mantra really says it all. You're the only you this world's got. Each individual who walks through our doors is unique. Regardless of your gender, race, sexuality or worldview, we promise to support and celebrate those differences. Diversity is fundamental to our continued success. So it goes without saying (although we'll say it anyway) that Campaignium is an equal-opportunity employer.