Media Specialist

Schroeder & Tremayne, Inc. is a family-owned, consumer products company that creates innovative solutions to everyday dilemmas! We design, develop, market, and distribute our product lines directly to consumers via social-commerce platforms as well as to some of the largest retailers around the world. Our product collections center around home & housewares, impulse, pet, health & beauty, and automotive appearance accessories.

We own two brands: S&T INC. and VIKING Car Care.

We’re looking for a results-driven Paid Media Specialist to manage, optimize, and scale digital advertising campaigns across Amazon, Google Ads and Meta (Facebook & Instagram). This role requires strong analytical skills, hands‑on campaign execution, and a deep understanding of performance marketing strategies.

The ideal candidate understands full‑funnel strategy, conversion tracking, creative testing, and ROAS optimization.

• Plan, build, and manage campaigns across:
• Google Ads (Search, Display, You Tube, Performance Max)
• Meta Ads (Facebook & Instagram)
• Amazon
• Conduct keyword research and audience targeting strategy
• Manage budgets and pacing to hit CPA/ROAS targets
• Manage content calendars and coordinate publishing schedules to ensure consistent messaging and timely delivery

• Optimize for CTR, CPC, CPA, ROAS, and conversion rate
• Run A/B tests on:
• Ad creatives
• Headlines and copy
• Landing pages
• Scale winning campaigns and troubleshoot underperforming ones

• Set up and manage:
• Google Analytics (GA4)
• Meta Pixel & Conversions API
• Amazon Seller Central
• Conversion tracking and attribution models
• Build performance dashboards and reports
  
  Work with designers and copywriters to develop high-performing ad creatives
• Provide creative direction based on performance data
• Brief teams on messaging angles and hooks

• Deliver weekly/monthly performance reports
• Present insights and optimization recommendations
• Communicate strategy clearly to stakeholders

• 1-3 years of hands‑on experience managing Google & Meta ad campaigns
• Proven track record of improving ROAS or lowering CPA
• Strong understanding of:
• Keyword match types
• Retargeting strategies
• Experience with GA4, GTM, and attribution modeling
• Comfortable managing monthly budgets
• Analytical mindset with data‑driven decision‑making

• Google Ads Certification
• Experience with:
• E‑commerce (Shopify, Woo Commerce)
• Experience managing multi‑market or international campaigns

We offer a competitive benefits package including 401(K) with employer match, medical, vision, dental, life, LTD, FSA, and paid time off. We work in the office Monday through Thursday. Fridays we work remotely.

Schroeder & Tremayne, Inc. is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer.