National Consulting Marketing Senior Associate

Description & Requirements

In the National Consulting Marketing Senior Associate role, you will work with the Healthcare Consulting (HCC) Consulting Marketing Leader (CML) to develop strategic marketing plans, implement campaigns, and execute event/sponsorship strategies that accelerate revenue growth, enable business development efforts, and enhance the Forvis Mazars name and brand recognition through an education-based marketing approach. This position will support our HCC practice unit, which includes Healthcare Strategy & Finance, Performance Improvement, and Specialty Reimbursement service lines and plays a key role in equipping client-facing teams with insights, tools, and targeted opportunities to drive account expansion.

This role will also support the Healthcare Segment marketing and business development initiatives as determined by HCC's Consulting Marketing Leader (CML).

• Work with HCC CML on revenue-generating marketing ideas, opportunities, and new solution rollouts.
• Support day-to-day operations and may lead strategic initiatives.
• Manage and execute marketing, branding, and communications efforts, including specific marketing channels such as content, social media, email, SEO, website, events, videos, webinars, podcast, public relations, and other initiatives.
• Lead work streams within HCC projects, ensuring deliverables are met within established timelines.
• Perform CRM data entry and develop dashboards and best practices for stakeholders and client-facing staff to review the pipeline regularly, including campaign management, pulling, scrubbing, and coding prospect/client lists as needed.
• Serve as a key contact for internal clients, manage relationships, and coordinate with internal and external partners for seamless execution.
• Schedule and facilitate kickoff calls for major initiatives, including firm-hosted webinars, event activities, and other lead generation campaigns.
• Coordinate marketing, speaking opportunities, and thought leadership activities through national associations and publications.
• Support content development: create marketing materials, including presentations, brochures, social content, and thought leadership pieces in accordance with Forvis Mazars' brand and style guide; update content for industry and services webpages, including HCC's pitchbook and other related marketing collateral.
• Track practice development budget and event ROI.
• Leverage Power BI marketing dashboards and conduct research and due diligence on key marketing initiatives, such as industry/market research and events, to identify trends, analyze campaign performance, and report ROI to drive optimizations.
• Assist with internal and external conference planning, logistics, and onsite booth staffing; maintain event calendars, folders, and project timelines.
• Develop a specialized skill set in one or more functional areas.
• Own portions of the marketing and events strategies and special projects as determined by the CML.
• Facilitate the content and manage reviews of a monthly newsletter.
• Actively participate in Consulting Marketing team meetings to collaborate, share ideas, and best practices with other team members.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of relevant marketing experience.
• Strong ability to prioritize and manage multiple projects while meeting deadlines, with excellent attention to detail and professional communication.
• Proficiency in Microsoft Office Suite, particularly Excel.
• Ability to work effectively in a hybrid environment (three days in-office) with flexibility to travel for internal initiatives and external marketing efforts.

• Experience with in a professional services firm.
• Familiarity with CRM systems.

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, our 7,000+ team members deliver assurance, tax, and consulting services to clients in all 50 states and internationally.

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