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Marketing Automation and CRM Specialist
Job in
Springfield, Greene County, Missouri, 65897, USA
Listed on 2026-07-01
Listing for:
neteffects
Full Time
position Listed on 2026-07-01
Job specializations:
-
Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing
Job Description & How to Apply Below
Marketing Automation and CRM Specialist - Microsoft Dynamics Microsoft Dynamics & CRM
- Microsoft Dynamics used as primary system for marketing, sales, orders, and related operations.
- Experience with Microsoft Dynamics is a significant hiring advantage.
- Experience with Hub Spot ,
Salesforce , or Marketo is transferable to Dynamics; candidates can learn the platform. - Role focuses on B2B email marketing and lead generation.
- Designs nurture programs with behavior-triggered, one-to-one emails tailored to buyer-journey stage and market.
- Creates automations for markets with different sales cycles: ~1–2 weeks for parks/general entertainment and ~1 year for hospitals.
- Maintains baseline programs:
monthly newsletters , prospect emails, and segmented sends; email currently contributes minimally to new-prospect acquisition and funnel progression. - Applies analytics and A/B testing to inform subject lines and email calendars, collaborates with product marketing, and aims to convert email into a revenue driver .
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