Programmatic Media Assistant Manager

Responsibilities

• Help define and own the programmatic strategy for GM brands across display, OLV, CTV, audio, and other addressable formats.
• Establish & lead evaluation frameworks tailored to GM’s needs and future technology stack.
• Translate brand and performance objectives into clear programmatic plans, including channel, format, audience, and inventory strategies.
• Influence how campaigns are set up, optimized, and reported through clear guidance, feedback, and shared best practices.
• Own in-flight optimization frameworks across brands, setting clear hypotheses, KPIs, and decision rules.
• Develop and maintain a structured test & learn agenda for programmatic.
• Serve as a key programmatic point of contact for GM brand teams, Media One brand media leads, and cross-channel partners.

• Bachelor’s degree required
• 5+ years of experience in paid media, with at least 3+ years focused on programmatic buying/optimization at scale
• Advanced, hands‑on experience with one or more enterprise DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo)
• Deep understanding of auction dynamics and bid strategies
• Familiarity with evolving topics like identity, cookie deprecation, clean rooms, and cross-device measurement
• Strong analytical skills with the ability to synthesize large, complex data sets into clear narratives and prioritized recommendations.
• Comfortable creating and presenting decks that tell the story of programmatic performance and recommended next steps to both specialist and non‑specialist audiences.