Marketing Communications Specialist

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Communications Specialist Job Description Summary Coordinates the development of advertising and marketing communications materials using creative design and writing services to effectively represent products, services, and brands to customers and prospects. Applies various communication strategies to create a positive impression, raise awareness, and encourage engagement from the target audience. Develops and coordinates multimedia packages, including brochures, videos, and point-of-purchase displays, while leveraging sponsor ships, events, and sales promotions.

Maximizes the impact of advertising campaigns by optimizing customer touchpoint strategies across diverse media. Identifies target audiences and analyzes their characteristics and media habits to determine the best communication methods. Designs media plans aligned with company objectives and evaluates the effectiveness of campaigns and media investments to ensure successful brand positioning.

The Marketing Specialist is a mid-level marketing communications professional responsible for owning and executing integrated marketing initiatives and tactics that deliver a consistent, customer-first experience across touchpoints.

This role bridges strategy and execution—translating brand, product, and customer experience priorities into coordinated execution of marketing initiatives that engage customers, support field teams, and drive business outcomes. The position partners closely with Marketing Communications Managers, brand teams, customer experience teams, sales, and agency partners to deliver high-quality, aligned, and measurable marketing efforts.

• Support the delivery of a consistent, customer-first experience across marketing touchpoints (digital, in-person, and field interactions);

• Help ensure marketing strategies reflect the full customer journey—not just individual tactics;
• Partner with sales and customer-facing teams to improve the effectiveness of on-the-ground customer interactions;

• Own execution of integrated marketing initiatives, including;

• Customer engagement tactics (CRM, digital, events, field activation);
• Sales enablement initiatives;
• Communications (owned content, social media, email, website, events, collaboration with external vendors);
• Translate Marketing and CX strategies into clear, actionable plans and deliverables;
• Manage timelines and workflows to ensure seamless and timely execution;

• Coordinate across channels (email, CRM, digital, events, field activation) to deliver a connected and cohesive experience;
• Partner with internal teams and external agencies to execute channel-specific tactics;
• Support both targeted and broad-reach initiatives to meet customer and business needs;

• Translate product, portfolio, and brand strategies into clear, customer-relevant messaging and activation plans;
• Ensure messaging is aligned across touchpoints and supports a seamless customer experience;
• Support go-to-market execution for launches and key initiatives, ensuring field readiness and customer clarity;

• Track performance of marketing initiatives and customer engagement efforts across channels;
• Apply insights to improve customer experience, engagement, and marketing effectiveness;
  Support post-campaign reviews and continuous improvement efforts;