Recruitment Marketing Digital Specialist

Alliance Animal Health is a fast‑growing, private‑equity‑backed Veterinary Service Organization that partners with veterinary practices across the United States to provide world‑class business solutions including talent acquisition, marketing, operations, human resources, and finance support. Our network of veterinary hospitals relies on our expertise so they can stay focused on delivering exceptional patient care. Core values—Passion, Engagement, Trust, and Service—guide everything we do.

We are looking for a Recruitment Marketing Digital Specialist to support hiring efforts throughout our network of veterinary hospitals nationwide. The role focuses on managing digital marketing for job boards, executing recruitment marketing campaigns, and supporting employer branding initiatives to attract top veterinary talent. Working closely with Talent Acquisition, Operations, Analytics, and Marketing teams, you will drive measurable candidate acquisition outcomes through performance marketing, SEO optimization, and data‑driven campaign execution.

• Partner closely with the Recruitment Marketing Manager and Talent Acquisition to execute recruitment marketing campaigns supporting Alliance Animal Health hospitals and corporate hiring initiatives, leveraging performance marketing strategies across major job boards.
• Assist with job advertising strategies across major job boards, veterinary‑specific platforms, social media, and digital sourcing channels, incorporating audience targeting, segmentation, and keyword‑driven approaches.
• Support paid campaign execution, sponsored job postings, and recruitment‑related promotional efforts.
• Coordinate campaign timelines, content updates, and posting schedules to support hiring priorities, ensuring alignment with campaign lifecycle management and funnel optimization goals.
• Collaborate with Talent Acquisition Partners and hospital leaders to ensure recruitment campaigns align with hiring needs, candidate personas, and conversion objectives.

• Create, post, edit, and maintain job advertisements within the ATS and external job boards, ensuring optimized distribution across aggregators and search platforms.
• Optimize job postings using SEO and recruitment marketing best practices to improve search rankings, visibility, click‑through rates (CTR), and application conversion rates.
• Ensure postings are accurate, brand‑aligned, and compliant with company standards, while maintaining keyword‑rich, search‑optimized content and consistent messaging.
• Monitor posting performance and assist with troubleshooting job board or vendor‑related issues, using platform analytics and performance insights.
• Support recruitment marketing reporting by tracking posting activity and source effectiveness, including KPIs such as impressions, clicks, applies, and cost‑per‑applicant (CPA).

• Assist in maintaining consistent employer branding across recruitment touchpoints, ensuring a cohesive and optimized digital candidate experience.
• Support the development of recruitment marketing materials, hiring event promotions, social content, and candidate‑facing communications, optimized for engagement, discoverability, and conversion across channels.
• Help coordinate recruitment storytelling initiatives including testimonials, hospital highlights, and recruitment collateral, leveraging content marketing and SEO best practices.
• Partner with the Marketing and Talent Acquisition teams to help elevate the Alliance Animal Health employer brand, expanding digital reach, engagement, and organic visibility.

• Track recruitment marketing metrics including applicant flow, source effectiveness, and campaign engagement, using performance analytics to inform optimizations and improve ROI.
• Assist with reporting and recruitment marketing dashboards, analyzing trends across campaign, channel, and funnel performance.
• Maintain recruitment marketing calendars, documentation, and vendor coordination, ensuring alignment with campaign planning and execution…