Social Media Manager

The Social Media Manager serves as the primary content creator, messaging strategist, and data analyst across OTSL’s public-facing social media channels, playing a vital role in the discovery and engagement of new audiences. This position also manages paid advertising across OTSL’s social media channels outside of the Festival Season. The Social Media Manager is expected to attend and photograph/film various company activities across the year and must have demonstrated skill in photography, videography, and editing with a priority on quick turnaround, especially during key periods of company activity such as the Festival Season (May–June).

In addition, this position will frequently liaise with company artists and seasonal employees to collaborate on content. The Social Media Manager is responsible for performing administrative duties that require discretion and independent judgement with respect to OTSL’s public-facing profile.

Following industry trends and best practice research, develop and maintain an annual social media strategy for OTSL that implements organic and paid content to maximize engagement and follower growth in support of OTSL’s audience development goals;

In addition to focusing on audience engagement and follower growth, collaborate on and fulfill social media and content requests from other internal departments, including but not limited to Development, Education, Advancement, Artistic Administration, and Production;

Execute a consistent content calendar across all of OTSL’s social media channels, including but not limited to Facebook, Instagram, Tik Tok, Linked In, You Tube, and Google Business;

Provide friendly same-day responses to any social media mentions, comments, questions, or direct messages in keeping with the highest level of customer service, thereby contributing to increased online engagement and positive public sentiment;

Monitor social media conversation about OTSL, OTSL artists, and the opera industry while reinforcing positive brand recognition for OTSL;

Develop year-round partnerships with key community influencers and brand ambassadors across relevant social media platforms, including identifying prospects, cultivating relationships, crafting preferred marketing talking points, setting KPIs, and negotiating appropriate compensation;

Track and report on social media analytics, including but not limited to profile performance, post engagement, competitor benchmarking, and content pillar performance, so as to inform and improve OTSL’s ongoing social media and content strategy.

In support of social media efforts as well as other institutional campaigns, develop and implement an annual content calendar including but not limited to memes, GIFs, photo albums, short‑form reels, longer‑form videos, social media graphics, and more;

Use Adobe Creative Cloud and other necessary tools to create these promotional materials, ensuring accuracy and brand quality of all content through a robust internal review, editing, and feedback process;

Capture and edit photo, video, and audio content using cameras, mobile devices, and other technology to support the projects of Marketing and other departments;

Archive all captured and created content to OTSL’s company file‑sharing system to ensure easy access for annual staff members.

Negotiate with and contract influencers or any other businesses or individuals essential to the successful execution of the goals of the position;

Place and manage in‑house ad campaigns on Meta and other platforms in coordination with the Director of Marketing & PR;

Track and manage applicable budget line items, ensuring total expenditures remain at or below projections

Bachelor’s Degree preferred in photography, digital media/communications, or related area;

2-3 years working with social media and content creation, preferably in entertainment, non‑profit, or performing arts sectors;

Proficiency in Microsoft Office, Adobe Creative Suite, video and audio editing software, social media platforms, & Google Analytics;

Ability to estimate and…