Executive Director of Marketing & Communications - Bursky School of Public Health

Position Summary

The Bursky School of Public Health at Washington University (WashU) is seeking the inaugural Executive Director of Marketing and Communications (Executive Director) who will advance a high-impact strategic communications and marketing program to build the reputation and increase visibility of the school. The Executive Director is responsible for developing and managing a communications strategy that elevates the vision, priorities, and reputation of the Bursky School of Public Health and a marketing strategy that increases awareness of the School among its priority audiences, including prospective students.

The Executive Director will report to the Associate Dean of Institutional Development and External Affairs, will work closely with the Dean and senior leadership team, and will ensure collaboration and alignment with central university marketing and communications. The Executive Director will oversee a team of eight, which consists of a creative team:
Senior Web Developer/Designer, Videographer/Photographer, Art Director, Senior Social Media Coordinator, Communications Specialist, Writing Fellow, and Senior Sciences Writer, and Content Strategist. The ideal candidate has experience at the intersection of strategic communications and marketing. They will have experience raising an organizational profile locally and globally, running integrated marketing and brand campaigns, and leading media and public relations in a complex organization.

Primary

Duties & Responsibilities:

• Creates and implements an annual external strategic communications and marketing plan to increase the visibility of the school locally and globally, which includes clear guidance on priority audiences and the platform that we communicate with each.
• Develops and leads the school’s media relations and public relations strategy in partnership with central the Mar Comm team, elevating the visibility and reputation of the new School and its faculty experts.
• Partners with the school’s senior leadership team to advance the school’s external positioning – cultivating media relationships, community partnerships and other opportunities to raise the school’s profile.
• Leads brand strategy and integrated marketing campaigns that deliver consistent, compelling messaging across the school’s priority audiences, including perspective students.
• Oversees the development of external communications, including the school’s external newsletter “The Moment.”
• Coordinates with the Director of Admissions and Recruitment on student recruitment marketing and communication plans and tactics as part of the SPH marketing strategy.
• Oversees photography, videography and other multimedia content development.
• Oversees the planning and execution of an annual magazine.
• Oversees the development of impact reporting for annual communications and targeted marketing campaigns.
• Oversees the generation and analysis of data to evaluate marketing and communications efforts, to support the work of accreditation, and to inform ongoing planning.

• Creates and oversees implementation of an internal communications plan that aligns with office and unit goals.
• Develops executive and leadership communications materials to advance the priorities of the School.
• Oversees the development of internal communications, including the weekly newsletter “Inside.”
• Partners with the special projects team on convenings, overseeing the creation of event invitations and the graphics that support those events.
• Collaborates with staff leads on the dissemination and communication of information that supports a culture of informed, data-driven decision-making across the School.

• Ensures the School of Public Health website and digital presence evolve and elevate the school, building out pages for each of the offices in collaboration with the senior leadership team.
• Oversees the planning and implementation of strategic messaging across print, web and social media communications, including the school’s website and social media channels.
• Oversees the content calendar and its execution across all platforms, including…