Marketing Cloud Specialist

Description

Convoy of Hope considers all team members to be ministers of the Gospel. Employment at Convoy of Hope is viewed as a calling from God to serve others through our faith and core values. As part of this calling, team members may be asked to pray with or provide spiritual care to fellow employees, donors, guests, or others we serve. Every team member is expected to model Christ-like character and to integrate their faith into their work and interactions.

Ministry Function The Marketing Cloud Specialist serves the ministry of Convoy of Hope by leading a high-performing, data-driven marketing automation team. This role is responsible for researching, designing, maintaining, and regularly reporting on multichannel marketing automations.

Essential Duties & Responsibilities Serves as the Marketing Cloud expert for Convoy of Hope.

Works closely with other technical positions at Convoy of Hope, such as Salesforce experts and website developers, to architect new automations and solve problems related to existing ones.

Successfully leverages the entire Marketing Cloud suite, with a heavy emphasis on Email Studio and Journey Builder, to execute a multichannel marketing strategy.

Stays up to date on best practices and regulations - particularly those related to SMS and email - as well as Salesforce Marketing Cloud updates and Mar Tech offerings.

Regularly reviews data to ensure and increase campaign effectiveness.

Maintains a good sender reputation with email service providers and successful email deliverability.

Provides regular reports and data-informed suggestions to improve marketing efforts.

Works closely with internal key stakeholders to design scalable and personalized marketing automation road maps that improve and enhance the donor experience.

Creates and codifies standard operating procedures and change logs related to marketing automations, keeping detailed records of both for current and future teammates.

Fulfills all other duties as assigned.

Required Knowledge, Skills & Abilities Five years of demonstrated marketing experience, with three or more years of Marketing Cloud experience is required. A bachelor’s degree in communications, marketing, or a related field is required.

Possesses strong decision-making, problem-solving, and analytical abilities.

Displays strong attention to detail and communication skills.

Exhibits the ability to prioritize projects.

Demonstrates strong interpersonal communication skills in person and in writing.

Exhibits strong Mac or PC proficiency and working knowledge of Google Workspace, Microsoft Office, Marketing Cloud, and other marketing automation platforms (e.g., Hub Spot, Mailchimp, Marketo).Possesses the ability to maintain strict confidentiality and appropriately handle sensitive information with discretion.

Organizational Values & Ministry Participation Requirements:

As a Christian organization, Convoy of Hope believes it is critical that team members embrace the organization’s religious purposes for which it exists and not only agree with its Statement of Faith but demonstrate it in their lives on an ongoing basis.

Demonstrates cultural awareness, humility and an ability to learn from international colleagues to strengthen global collaboration.

All team members are expected to contribute to the successful coordination and delivery of major organizational events (IWD, etc), working cooperatively across working groups as needed.

Attends and actively participates in COH At Home Week meetings and activities as a required responsibility to the organization and fellow team members.

Serves as an advocate for the ministry, striving to nurture, broaden, and develop financial and other resource opportunities to support and expand organizational and program ministry.

Positively represents the ministry of Convoy of Hope, including its mission statement and core values, to all outside constituencies.

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