Growth Marketing Manager

Marketing Manager, Performance & Growth

Location: St. Charles, Missouri Work Arrangement: 100% On-Site Travel: Up to 20%
Employment Type: Full-Time, Exempt

Salary Range: $90,000–$110,000 annually

Propper International is a leading manufacturer and supplier of high-quality apparel, footwear, and gear. With decades of experience serving military, law enforcement, public safety, and commercial customers, Propper combines a respected brand legacy with an expanding ecommerce and digital presence.

We are seeking a results-driven Marketing Manager, Performance & Growth to lead our paid digital marketing efforts and help accelerate customer acquisition, retention, and revenue growth.

The Marketing Manager, Performance & Growth owns and optimizes Propper's paid digital marketing channels while helping influence organic search, technical SEO, conversion, and customer-retention initiatives.

This is a hands-on role for an analytical marketer who understands how media investment, audience strategy, website performance, product data, and customer behavior work together to drive profitable growth. The position will manage campaign performance, budgets, reporting, agencies, and platform partners while collaborating across marketing, ecommerce, content, analytics, and technical teams.

• Own and manage paid media programs across Google Search, Google Shopping, Google Performance Max, Microsoft Advertising, Meta, paid social, programmatic display, and emerging digital platforms.
• Support affiliate marketing and influencer partnerships as part of the broader customer-acquisition strategy.
• Develop and execute bottom-of-funnel strategies focused on customer acquisition, conversion, retention, and revenue growth.
• Manage campaign budgets and allocate spending toward the channels, audiences, and initiatives producing the strongest returns.
• Continuously improve customer acquisition cost, return on advertising spend, lifetime value, conversion rate, and overall marketing efficiency.
• Develop and execute A/B tests involving creative, audiences, offers, landing pages, bidding strategies, and campaign structure.
• Use first-party customer data and advanced audience segmentation to improve prospecting, retargeting, re-engagement, and retention.

• Establish channel-specific KPIs and own recurring reporting for all managed digital channels.
• Monitor performance trends, identify growth opportunities, and translate complex data into clear, actionable recommendations.
• Analyze GA4 data, including traffic quality, channel attribution, engagement, conversion performance, landing-page effectiveness, and customer behavior.
• Identify and investigate bot traffic, invalid traffic, tracking discrepancies, and other issues that may affect reporting accuracy.
• Partner with internal and external technical resources to maintain reliable conversion tracking and digital measurement.
• Monitor Google Tag Manager and help ensure marketing tags, events, pixels, and conversion tracking function as intended.

• Manage and optimize product feeds used across paid shopping platforms.
• Help ensure product titles, descriptions, categories, pricing, availability, images, and other feed attributes are accurate and structured to support campaign performance.
• Manage and monitor Google Merchant Center, including product approvals, feed errors, account health, and shopping-program requirements.
• Collaborate with SEO, content, and ecommerce teams to increase qualified organic traffic and improve conversion rates.
• Support technical SEO initiatives involving Google Search Console, structured data and schema, indexing, crawlability, site health, and organic search performance.
• Identify website and landing-page opportunities that can improve the customer journey and marketing conversion rate.

• Partner with the email and SMS marketing team to strengthen retargeting, re-engagement, retention, and customer-lifetime-value strategies.
• Work across SEO, content, ecommerce, affiliate marketing, influencer marketing, analytics, creative, merchandising, and technical teams.
• Provide performance insights that help guide promotional planning, creative development, product priorities, and digital merchandising.
• Ensure acquisition and retention programs deliver a consistent customer experience across digital touchpoints.