Digital Content Marketing​/Copywriter

The Ohio Masonic Communities includes Browning Masonic Community in Waterville, Ohio, Springfield Masonic Community in Springfield,Ohio, and Western Reserve Masonic Community in Medina, Ohio, as well as The Ohio Masonic Communities Foundation and The Ohio Masonic Communities Resource Center. Our history is rooted in the Masonic values of service and charity. We live these values by servingas a trusted partner to help our communities thrive.

Many of our residents andstaff have Masonic connections, but it is never required.

We believe in providing the best-in-class care and services to our communities. We strive to be an Employer of Choice and an Organization of choice. Our team members provide our residents with the best care possible,and we believe the key to that is treating our team members to the best.

To treat you to the best while you provide our residents with the best care, we offer a variety of benefits. Many of these are offeredto both full-time and part-time team members.

• Medical/Dental/Vision Insurance (with many preventative prescriptions made at 100%)
• Paid-Time-Off (PTO) of up to 136 hours in thefirst year
• Extended Illness Reserve
• Paid Holidays (including a Floating Holiday)
• HOPE Emergency Financial Assistance
• Life Insurance
• Up to $5000 of Education Assistance per year
• Discounted Tuition with partnered schools,including Hondros College of Nursing
• 403(b) Retirement Plan Participation with Match
• Early Wage Access – Work today, get paid tomorrow
• And more!

We are an equal opportunity employer and encourage applications from qualified and eligible candidates regardless of sex, race,disability, age, sexual orientation, gender reassignment, religion or belief,marital status, or pregnancy and maternity.

We are ready to welcome you to our team! Browse our current career opportunities to start your journey with us and see the possibilities for where your career could grow with us!

SUMMARY: The Digital Content Marketing/Copywriter position is a mid-level position that will be responsible for developing and implementing The Ohio Masonic Communities overall content marketing strategy, including planning, creating, distributing, and analyzing content across various channels to attract and engage target audiences. They will be responsible for developing compelling content for a wide variety of products and services for The Ohio Masonic Communities that will drive brand awareness, lead generation, and business growth through strategic content marketing.

Content marketing initiatives will include mailers, letters, brochures, appeals, social media management, blog posts, website copy, email copy and campaigns, and various publications.
ESSENTIAL DUTIES AND RESPONSIBILITIES:

• 1. Develop a comprehensive content calendar with themes, topics, and distribution channels
• 2. Oversee the creation of high-quality content across various formats like blog posts, articles, videos, infographics, publications, emails, social media posts, and webinars
• 3. Define content marketing goals aligned with business objectives
• 4. Manage and optimize the Hub Spot marketing automation platform, including email campaigns, workflows, lead nurturing, segmentation, reporting, and CRM integration to support marketing and sales objectives
• 5. Implement SEO best practices to optimize content visibility in search engines
• 6. Monitor key content performance metrics such as website traffic, lead generation, social engagement, and conversion rates and analyze data to identify trends and areas for improvement
• 7. Develop copy for a variety of media including social, print, video, and digital
• 8. Edit and proof work to ensure brand standards are met across all content outputs
• 9. Collaborate with marketing and sales teams, HR, resource center, and foundation to assess project needs and help with messaging
• 10. Collaborate with design teams to develop marketing materials
• 11. Ensure all content and communications align with brand voice and messaging
• 12. See projects through the whole creative process, from inception to deployment
• 13. Other job duties as assigned

WORK ENVIRONMENT: The Content Marketing Manager is a hybrid position involving working at the Ohio Masonic Communities Corporate Office in Springfield, Ohio three (3) days per week and working remote two (2) days per week. This position does require some travel. A valid Driver’s License, unrestricted is required and the ability to show proof of insurance and to additionally be insurable under OMC policy EDUCATION and/or

EXPERIENCE:

• Bachelor's degree in English, Journalism, Marketing, Communications, or other related field
• 5-10 years of marketing or agency experience
• Previous experience with Hub Spot or other marketing automation platform
• Previous experience in content marketing or copywriting
• Previous experience managing social media accounts
• Previous experience working for non-profit organization preferred
• Proficiency in Microsoft Office Applications

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