Marketing Manager

Description

At Richardson, excellence is in the details, and we’re looking for someone who lives that truth. Our Marketing Manager is the operational heartbeat of our marketing team: a steady hand who can turn ideas into execution, organize complexity, and keep cross‑functional efforts aligned. This role blends strategy with precision. You’ll manage the day‑to‑day orchestration of campaigns, content production, advertising, trade show and experiential marketing, and brand operations, ensuring everything we bring to life reflects the craftsmanship, authenticity, and confidence our brand is known for.

You're a brand‑minded operator who understands both the strategic intent behind a campaign and what it takes to execute it without losing quality. You think in terms of audience and impact, not just tasks and timelines. You’re organized, detail‑driven, and people‑focused, anticipating needs and building processes that help the team do its best work. You thrive in a fast‑moving environment where multiple campaigns are in flight simultaneously.

You're comfortable managing agency partners, coordinating cross‑functional teams, and holding a high bar for craft and consistency. You solve problems with calm confidence, communicate with clarity, and show up for your team the same way Richardson shows up for its customers: reliably, and with pride in the work.

This role reports to Richardson’s Marketing Director. You will work directly with Richardson’s Marketing Specialist and Brand Design team, as well as cross‑functionally with the greater Richardson organization. You will help guide external partners and agencies, and collaborate with dealer and retail partners on account‑level marketing support.

• Own end‑to‑end execution of Richardson's integrated campaign system, managing creative, assets, approvals, timelines, and deliverables across all active campaigns simultaneously.
• Own the campaign calendar and all active work streams, coordinating across the Brand Design team, Marketing Specialist, cross‑functional stakeholders, and external partners.
• Lead campaign kickoffs, briefing, creative reviews, and launch coordination across all campaigns.
• Ensure all campaign deliverables reflect Richardson’s brand standards, voice, and strategic objectives.

• Own Richardson's marketing workflows and project management infrastructure, improving processes, managing the marketing calendar, and keeping teams and agency partners aligned across simultaneous campaigns.
• Maintain and evolve Richardson's project management system, ensuring all work streams are visible, tracked, and up to date.
• Run weekly team standups and campaign status reviews.
• Identify process improvements that increase the team's capacity and output quality over time.

• Lead in‑house and agency‑supported campaign shoots from logistics to on‑site coordination.
• Own shoot planning from start to finish, including talent, locations, schedules, vendors, and budget alignment.
• Collaborate with the Marketing Specialist and Brand Design on creative direction and on‑site content capture.
• Ensure all produced content is organized, archived, and accessible in our digital asset management tool for use across the team.

• Lead planning, coordination, and execution of trade shows and experiential activations, managing booth assets, samples, vendors, and timelines.
• Own the trade show calendar and all associated logistics, including asset creation, shipping, setup, and teardown.
• Coordinate cross‑functionally with Sales and Merchandising to ensure Richardson's trade show presence reflects current priorities and product lines.

• Develop and maintain account‑level marketing tools, co‑branded materials, and sell‑through resources that support Richardson's dealer and retail partners.
• Partner with the Sales team to identify, prioritize, and produce account marketing assets.
• Maintain a current library of dealer support materials, including sell sheets, co‑branded templates, and campaign support tools.
• Track…