Strategist, Franchise Marketing

Overview

Be the strategic marketing partner behind our franchise network’s success!

Who are we?

For over 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient! Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives.

Our vision is to be an excellent employer and business partner.

At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That s why we re proud to be certified as "Great Place to Work" & "Most Admired Corporate Cultures in Canada".

In summary, what does the role entail?

The Strategist, Franchise Marketing is the key marketing partner for Bath Fitter’s U.S. franchise network. This role supports franchisees across media strategy, creative alignment, local marketing planning, and performance insights, acting as a bridge between the franchise network and corporate marketing resources to drive consistency, performance, and brand excellence across markets.

• Act as the main marketing partner for franchisees, supporting media, creative, and local marketing planning
• Review franchisee media plans, performance recaps, and proposals; provide insights and recommendations
• Communicate NMF investment plans and quarterly performance to the franchise network
• Ensure alignment of franchise creative and local marketing initiatives with brand standards
• Develop and maintain franchise marketing playbooks, best practices, and toolkits
• Share key marketing learnings, performance insights, and best practices with the franchise network
• Collaborate with franchise engagement, operations, and internal marketing teams to support franchise needs
• Advocate for franchise marketing priorities within corporate planning cycles

• 5-7 years of experience in marketing, including 3-5 years in a strategic, media, or franchise-facing role
• Strong knowledge of media planning across traditional and digital channels
• Experience in brand or product management is a plus
• Strong analytical mindset with the ability to translate insights into recommendations
• Excellent communication, facilitation, and organizational skills
• Comfortable working independently and in cross-functional teams
• Excellent communication skills, both verbal and written

As a Strategist, Franchise Marketing, what will your responsibilities be?

• Act as the main marketing partner for franchisees, supporting media, creative, and local marketing planning
• Review franchisee media plans, performance recaps, and proposals; provide insights and recommendations
• Communicate NMF investment plans and quarterly performance to the franchise network
• Ensure alignment of franchise creative and local marketing initiatives with brand standards
• Develop and maintain franchise marketing playbooks, best practices, and toolkits
• Share key marketing learnings, performance insights, and best practices with the franchise network
• Collaborate with franchise engagement, operations, and internal marketing teams to support franchise needs
• Advocate for franchise marketing priorities within corporate planning cycles

• Hybrid position
• Complete group insurance
• Gym-Free to employees at the TN Plant
• 401K featuring employer contributions
• Attractive employee and corporate discounts
• Vacation and mobile days
• Opportunity for advancement and professional development
• There are many other advantages to discover when you join Bath Fitter!

We believe life is too short to not be passionate about what we do every day. Note that we are first and foremost looking for an authentic person to help us achieve our mission.

We look forward to meeting you!

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