BoatUS Digital Marketing Program Lead

## BoatUS Digital Marketing Program Lead Apply remote type:
Hybrid locations:
Springfield, VAtime type:
Full time posted on:
Posted Todayjob requisition :
R0063682
** Why Join GEICO?
** At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

The BoatUS Digital Marketing Program Lead is responsible for executing and overseeing the day-to-day management and optimization of
** digital and traditional media campaigns**. The Digital Marketing Program lead plays a hands-on role in campaign execution to ensure campaigns are delivered on time, on budget, and to performance expectations. The Digital Marketing Program Lead manages ongoing relationships with agency partners and internal marketing teams. This role upholds best practices, maintains agency accountability, and delivers performance insights consistently to drive measurable business outcomes.

** Key Responsibilities
*** Campaign Management & Execution  + Execute and oversee paid media campaigns end-to-end across paid search, paid social, display, and programmatic channels.
* Translate high-level paid media strategies into actionable plans for agency partners.
Manage day-to-day relationships with media partners, ensuring alignment on objectives, campaign execution, deliverables, and compliance with BoatUS brand standards.  + Coordinate campaign launches with internal teams and external vendors, ensuring seamless workflows and accountability.
* In coordination with leadership, oversee budget pacing, reallocations, and reporting to maintain efficiency and prevent overspend.
** Traditional & Digital Media Buying
*** Own the execution and oversight of traditional and digital media buys, including placement strategy, budget stewardship, and performance evaluation.
* Partner with agencies to review media plans, approve placements, and ensure campaigns deliver efficiently, compliantly, and to performance expectations.
** Analytics & Reporting
*** Monitor KPIs across all paid channels, providing timely updates and actionable recommendations to internal teams and leadership.
* Maintain reporting cadences and delivers clear, data-driven insights.
** Cross-Functional Collaboration
*** Collaborate cross‐functionally with internal
** BoatUS
* * teams, including SEO, Email, Partnerships, and Creative to ensure integrated, consistent, and timely execution of marketing initiatives across channels.
* Partner closely with email stakeholders to align paid media and Direct Mail campaigns with member acquisition, onboarding, retention, and cross‐sell journeys, ensuring consistent messaging and audience strategy.
* Work with Creative teams to brief, review, and refine creative assets that meet BoatUS brand standards, campaign objectives, and channel‐specific best practices across digital and offline channels.
* Coordinate with Partnerships, Web, Organic Social, and Email to support integrated campaign planning, promotional alignment, and cross‐channel activation.
* Collaborate with leadership to align on audience definitions, performance measurement, attribution considerations, and reporting insights that inform ongoing optimization and future planning.
** Direct Mail Program Ownership*
* • Lead end-to-end execution of Direct Mail drops: audience/list coordination, vendor processing instructions, quality checks, and deployment readiness.
• Manage Direct Mail vendors and operational workflows (e.g., merge/purge rules, list handling instructions, deliverables, and timelines).
• Own Direct Mail performance tracking and response-rate estimates and recommend changes to improve…