Web Designer- Shopify

Company: REP Labs Location: Remote / Hybrid Compensation: $80,000 – $110,000 DOE

REP Labs is an ecommerce brand aggregator, incubator, and growth agency. We acquire, launch, and scale our own consumer brands while also providing full-stack ecommerce growth services to external clients. Our capabilities span paid media (Meta, Google, Amazon, TV), CRO, content production, sourcing and supply chain, 3PL fulfillment, and operational infrastructure. In short—we build and scale ecommerce brands end to end.

REP Labs is currently in a phase of rapid and accelerating growth. We are aggressively acquiring new brands, expanding our portfolio, and growing our team as we scale. This is a pivotal moment for the company, and we are intentionally looking for team members who want to be early on this growth journey with us.

We’re seeking people with exceptional work ethic—true go-getters who are hungry to build something meaningful and take ownership. While we maintain a scrappy, startup mentality, there is significant opportunity for career growth and leadership for those who come in at this stage. We aim to build long-term relationships with our team and are committed to taking care of those who bet on REP Labs now and developing them into our future executive team.

We are looking for a Website Designer to fully own website performance across all REP Labs brands and client accounts. This role is responsible for Shopify development, site optimization, testing, and performance improvements, with a clear focus on increasing conversion rate and revenue. The ideal candidate is both technical and creative, data-driven, and excited to build systems that scale across multiple brands.

This role will report directly to the CMO and will ideally grow into leading a full website team.

• Own all Shopify and website management for REP Labs brands and clients
• Design, build, and optimize ecommerce websites with a strong focus on conversion
• Analyze site performance and conversion data to identify opportunities for improvement
• Implement CRO strategies including:
• UX/UI improvements
• A/B testing
• Funnel optimization
• Page speed and performance enhancements
• Write and optimize sales-focused website copy
• Collaborate with marketing, paid media, and creative teams to align messaging and performance
• Implement SEO best practices across site architecture and content
• Track, report on, and take ownership of conversion rate as a core business metric
• Build scalable CRO frameworks that can be applied across multiple brands
• Grow into managing and leading a CRO/design/development team over time

• Strong proficiency in Shopify development and management
• Experience with website design and UX/UI best practices
• Proven CRO experience in ecommerce environments
• Strong sales copywriting skills
• Solid understanding of SEO fundamentals
• Highly analytical with the ability to translate data into action
• Comfortable owning performance metrics and outcomes
• Experience working across multiple brands or clients is a plus

• Competitive salary based on experience
• Ownership over a critical growth lever across multiple brands
• Opportunity to build and lead a CRO team
• Exposure to diverse ecommerce categories and challenges
• Fast-paced, entrepreneurial environment with room for growth