Creative Director

Creative Director

Five Star Franchising LLC Springville, Utah, United States

About Five Star Franchising

Five Star Franchising, headquartered in Springville, Utah, is among the nation’s fastest-growing franchise portfolio companies with brands across home services. What began in 2005 with the launch of Five Star Painting has expanded into a thriving organization of multiple brands and more than 1,500 franchise locations across the U.S. and Canada. With a focus on strategic growth, we continue to expand our portfolio through acquisitions while investing in scalable marketing, technology, and operational excellence.

We are committed to empowering franchise owners to thrive by delivering best-in‑class marketing, operations, and business support that drive profitable growth and remarkable customer experiences. We provide the tools, resources, and expertise needed to help franchise owners grow their businesses and maximize long‑term success.

We live our DRIVE values - Driven, Real, Innovative, Vital, Enthusiastic - combining bold thinking with disciplined execution. We move fast, embrace accountability, and care deeply about results, innovation, and people.

Position Overview

The Creative Director serves as the enterprise creative leader responsible for the direction, quality, development, and execution of creative across Five Star Franchising’s growing portfolio of brands.

This role leads and manages the internal creative team while establishing the systems, standards, and processes needed to deliver high‑quality creative at scale across multiple brands, audiences, and marketing channels.

The Creative Director will partner closely with Brand Marketing Directors, Performance Marketing, Lifecycle Marketing, the Sr. Director of Brand, and Executive leadership to translate brand strategy, messaging and business objectives into compelling creative that drives awareness, engagement, customer acquisition, and franchise growth.

We're looking for a hands‑on creative leader who can move fluidly between strategic creative direction and execution in a high growth, performance setting. This person understands how to build distinct brands within a larger portfolio, lead designers and manage creative talent, manage competing priorities, and maintain a consistently high creative standard across a fast‑moving organization.

Multi‑brand experience is required. Agency experience is strongly preferred.

The ideal candidate combines exceptional creative judgment with strong leadership, operational discipline, and business acumen. They understand that great creative must not only look great; it must communicate clearly, strengthen the brand, support business objectives, and perform across channels.

Responsibilities

• Lead creative direction and execution across Five Star Franchising’s portfolio of brands.
• Own the quality, consistency, and effectiveness of creative across digital, paid media, social, web, email, print, video, and franchise marketing.
• Lead, mentor, and manage the internal design and creative team.
• Partner with Brand Marketing to translate brand strategy, positioning, and campaign objectives into compelling creative.
• Develop integrated campaign concepts and provide creative direction from initial concept through final execution.
• Establish scalable creative standards, workflows, templates, and processes across brands.
• Partner with Performance and Lifecycle Marketing to develop and test creative that improves engagement, conversion, and campaign performance.
• Manage creative priorities, resources, timelines, agencies, freelancers, and production partners.
• Evolve brand identities and creative systems while maintaining clear differentiation between brands.
• Leverage AI, automation, and emerging creative…