Sales Director

Sales Director | Well Quest Living - Springville, UT | Full-Time | On-Site $80,000 - $90,000 + Commission

The Sales Director is responsible for driving occupancy, revenue growth, and community awareness through consultative sales, relationship building, and exceptional customer experiences. This individual will own the entire sales process, from initial inquiry through move-in, while serving as a trusted advisor to prospective residents and their families during one of life's most important decisions. Success in this role requires a blend of business development, relationship management, sales strategy, emotional intelligence, and operational discipline.

The ideal candidate is highly motivated by results, thrives in a relationship-driven environment, and has a proven track record of converting leads into lasting resident relationships.

• Drive Occupancy & Revenue Growth
• Own and execute strategies to achieve occupancy and revenue goals
• Manage the full sales cycle from inquiry through deposit and move-in
• Conduct discovery conversations, community tours, presentations, and follow-up activities
• Build and maintain a consistent pipeline of qualified prospects
• Proactively identify opportunities to increase conversion rates and improve sales performance
• Partner with Prospective Residents & Families Serve as a trusted resource and guide throughout the decision-making process
• Address questions related to care options, pricing, community amenities, and lifestyle offerings
• Navigate complex family dynamics with empathy, professionalism, and confidence
• Deliver a high-touch customer experience that reflects Well Quest Living's service standards

• Build and maintain relationships with hospitals, healthcare providers, rehabilitation facilities, home health agencies, senior service professionals, and other referral sources
• Represent Well Quest at networking events, community outreach initiatives, and industry functions
• Increase community visibility and cultivate referral partnerships that generate qualified leads
• Manage Sales Operations Maintain accurate prospect records, activity tracking, and pipeline management within CRM systems
• Monitor key sales metrics, conversion rates, forecasting, and occupancy trends
• Provide regular reporting and recommendations to community leadership
• Leverage data to improve performance and optimize sales strategies
• Collaborate with Community Leadership Partner with Executive Directors and department leaders to create exceptional resident experiences Support marketing initiatives, lead generation efforts, and community events
• Foster a culture of accountability, teamwork, and resident-centered service

• 2-5 years experience of proven success in consultative sales, business development, or occupancy-driven environments (Senior Living Experience not required, but is preferred)
• Track record of achieving or exceeding revenue, occupancy, or sales goals
• Experience managing a sales pipeline, forecasting results, and leveraging CRM systems
• Strong relationship-building and networking skills
• Exceptional communication, presentation, and closing abilities
• Ability to navigate sensitive and emotional conversations with empathy and professionalism
• Self-motivated, results-oriented, and highly accountable
• Experience influencing cross-functional teams and collaborating with operational leaders

• Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent experience
• Demonstrated experience driving measurable sales, occupancy, or revenue growth
• Experience utilizing CRM platforms, pipeline management tools, and sales reporting systems
• Ability to work on-site in Springville, UT
• Flexibility to support community events, tours, and occasional evening or weekend activities

In this role, success is measured by:

• Occupancy growth
• Qualified lead generation
• Conversion rates
• Resident and family experience
• Accurate forecasting and pipeline management

At Well Quest Living, we create vibrant communities where older adults can live life to the fullest. We believe aging should be defined by purpose, connection, and meaningful experiences. Our communities combine exceptional care, elevated dining, engaging programming, and luxury living to help residents thrive while maintaining independence and dignity.

We are seeking an experienced Sales Director to lead occupancy growth at Russellville Park, one of Springville's premier senior living communities.