Business Development Manager - Polymer Industry Solutions

Business Development Manager

Yokogawa, award winner for 'Best Asset Monitoring Technology' and 'Best Digital Twin Technology' at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition, (bio) technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

The Business Development Manager (BDM) is responsible for driving revenue growth and market expansion for an advanced analytical solution portfolio that is focused on the polymer manufacturing industry.

This role blends technical domain expertise, business development, and customer engagement. The BDM supports the sales organization (both local and global), develops key customer relationships, leads opportunity identification, and helps craft high-value solutions that include advanced process analyzers bundled with instrumentation, digital solutions, and lifecycle services.

• Serve as Yokogawa's industry expert with a must-have expertise in polymerization production processes which includes but is not limited to elastomers, resins, coatings, adhesives, fine chemicals, intermediate, etc.
• Provide best practices, domain insights, and guidance on advanced process analyzer applications that help customers achieve consistency in quality, flexibility, and operational excellence.
• Build a strong network within the target industry segment and represent Yokogawa at industry conferences, workshops, and technical forums.
• Help establish a clear business value proposition for Advanced Analytical solutions which aligns with customer objectives, pain points & challenges.
• Support sales teams in uncovering and qualifying new projects (greenfield, brownfield, expansions, MRO).
• Conduct discovery sessions and strategic conversations with customers at all levels – C-Suite, Process Technology & Plant Operations Leaders.
• Develop and implement relationship management plans for complex and strategic accounts—including influencers, technical stakeholders, and corporate decision-makers.
• Solicit customer feedback and facilitate improvement in service levels, solution fit, and long-term satisfaction.
• Lead cross-functional teams—including Solutions Consulting, Engineering, Product, Service, and Marketing—to design tailored product-and-service packages aligned with customer requirements.
• Influence internal stakeholders to align proposals with customer needs while maintaining margin and strategic focus.
• Introduce internal subject matter experts where needed and coordinate value demonstrations, workshops, and technical assessments.
• Support opportunity strategy, solution framing, and commercial positioning for major pursuits.
• Maintain pipeline accuracy and account intelligence within applicable CRM.
• Provide insight to global and regional teams on market trends, competitive activity, and system/process improvements.
• Work with Business Marketing to develop segment campaigns, case studies, and value propositions.
• Provide input to global teams on segment priorities, competitive dynamics, digitalization trends, and evolving advanced process analyzer needs.
• Develop and deliver training, coaching, and sales enablement programs to regional sales teams to strengthen customer engagement, executive-level relationship development, and opportunity creation within the polymer industry.

• Bachelor's degree or equivalent experience in a STEM discipline (Chemical Engineering preferred).
• 10+ years of experience in the Chemical industry, with deep expertise in polymerization, process control, or industrial automation.
• Strong business development, customer-facing, or sales support experience within the process industries.
• Demonstrated ability to interpret strategy and translate it into actionable plans and measurable outcomes.
• Ability to lead cross-functional teams and manage complex, multi-stakeholder engagements.
• Willingness to travel across the globe (Up to 35%).

• St…