VP, Sales Enrollment & Messaging

Job

Job Description:

Role Summary/Purpose

The VP, Enrollment Strategy & Product Enablement is responsible for defining and advancing the end-to-end enrollment growth strategy for the Health & Wellness platform. This role serves as the strategic owner of enrollment capability design, digital enablement, and modernization initiatives that accelerate provider growth, readiness, and long-term scalability.
This leader partners across Sales, Marketing, Technology, Analytics, and Operations to translate enterprise growth priorities into a clear, executable enrollment roadmap. The role ensures alignment between strategic objectives and operational delivery while driving friction reduction, performance optimization, and cross-functional accountability.
Operating at the intersection of strategy, product enablement, and business execution, this VP plays a critical role in shaping how enrollment capabilities evolve to meet the needs of a modern provider network.

Essential Responsibilities

Define and evolve the multi-year Enrollment Strategy and modernization roadmap aligned to Provider Growth objectives
Own the design and enablement of digital and operational enrollment capabilities across the Health & Wellness platform
Partner with Technology, Marketing, SFDC, Analytics, and Sales to identify capability gaps and develop scalable enrollment solutions
Translate business growth priorities into product, workflow, and enablement requirements
Leverage internal and external assessments (e.g., current state evaluations, modernization analyses) to identify friction points and define future-state requirements
Develop compelling, data-driven business cases to influence prioritization and investment decisions across enterprise forums
Serve as the strategic liaison between Go-To-Market teams and operational delivery partners
Monitor enrollment performance metrics and provide insights to drive continuous improvement
Lead highly visible, cross-functional initiatives from strategy development through execution support
Drive stakeholder alignment, governance support, and change management across enrollment initiatives
Communicate strategy, progress, risks, and performance insights to senior leadership

Qualifications/Requirements

Bachelor’s Degree or 5 years of equivalent work experience in Financial Services
Minimum of 5+ years of experience in a commercial, operational, or customer-facing leadership role
Demonstrated experience leading teams and influencing stakeholders across a matrixed environment
Strong proficiency in the use of Salesforce CRM to drive account management and sales productivity.
Expertise in process improvement, communication strategy, or operational workflows
Strong analytical and strategic thinking skills
Proficiency in Microsoft Office applications including Excel, Word, and Power Point
Ability to travel up to 20%
Desired Characteristics:
Strategic thinker with strong business and operational acumen
Proven ability to design scalable digital and process capabilities
Strong collaboration and stakeholder alignment skills
Comfortable operating in dynamic, evolving environments
Ability to balance long-term strategic planning with near-term execution support
Executive presence with ability to influence without direct authority

Eligibility Requirements

You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  

All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in…