Paid Social Creative Strategist

Location: 4 days onsite 1 day remote - Stamford, CT

Pay Rate: $50-53/hour

Interview Process: 2 round virtual

Must Haves:

• 5+ years of experience developing paid social creative strategies for Meta, Tik Tok, Pinterest, Snapchat, and emerging channels
• Proven ability to lead creative-forward paid social campaigns
• strategy to briefing to content production to delivery
• Strong understanding of platform-native creative best practices, social formats, trends, and user behavior
• Demonstrated experience partnering with creative agencies, providing direction, feedback, and strategic guidance
• Strong analytical skills with the ability to interpret performance data and turn insights into creative optimization recommendations
• Understanding of how to align paid and organic social strategies and inform decisions
• Experience evaluating and optimizing social tech stack tools
• including publishing, listening, advocacy, and analytics platforms
• Ability to set and measure brand-impact KPIs for paid social

Day to Day:

Insight Global is looking for a Paid Social Creative Strategist that will lead the development of creative strategies for paid social campaigns, monitoring emerging trends across Tik Tok, Meta, Snapchat, Pinterest, and new platforms to inform content direction. In this role, they will develop briefs, concepts, and campaign‑level creative narratives, advising on formats, hooks, visual direction, pacing, and platform best practices to ensure content is native and effective.

They will partner closely with the Paid Media team to ensure creative and amplification strategies are aligned. This strategist will also identify content opportunities that support brand goals, bringing forward platform‑specific insights that elevate performance and storytelling across paid social channels. Establishing KPIs to measure brand impact from social media efforts to drive continuous improvement and optimization is important as well.