Digital Shelf Content Operations Manager

Shaw Search Partners is proud to lead this retained search on behalf of an iconic global skincare and personal care company, identifying a Digital Shelf Content Operations Manager to support their growing eCommerce organization.

This role is the operational lead for agency management and digital shelf content execution, ensuring best-in-class, retailer-specific content launches across key platforms including Amazon, , , and

You will partner closely with internal teams, creative agencies, and syndication vendors to ensure content is accurate, compelling, on time, and optimized to drive conversion.

• Own end-to-end digital shelf content execution across priority retailers
• Serve as the subject matter expert on retailer content requirements and scorecards (Amazon IDQ, Walmart CQS, Target CHS, etc.)
• Manage agency workflows, timelines, and SLAs to ensure flawless on-site launches
• Audit live content to identify and resolve syndication or execution gaps
• Act as the central liaison between Digital Shelf, Commercial Sales, agencies, and syndication partners
• Partner with PIM/DAM teams to ensure assets are correctly ingested, tagged, and accessible
• Leverage tools such as Profitero, Salsify, and internal dashboards to monitor content completeness and performance
• Support a test-and-learn mindset, including A/B testing and ongoing optimization

• 7+ years of experience in digital marketing, content operations, or agency roles (CPG or beauty preferred)
• Deep knowledge of retailer content standards and score carding
• Hands-on experience with PIM/DAM and syndication platforms (Salsify, Syndigo, 1
  
  World Sync, GDSN)
• Proven ability to manage agencies, contractors, and cross-functional stakeholders
• Highly organized, detail-oriented, and comfortable managing multiple complex launches simultaneously